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Uswatun Khasanah
Universitas Ahmad Dahlan
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Journal : Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi)

 1 
Pengaruh Harga, Fasilitas, Lokasi, Lingkungan dan Pendapatan Terhadap Keputusan Pembelian Rumah di Kota Bekasi Putri Fauziyah; Uswatun Khasanah; Agus Salim
Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Vol 6 No 2 (2023): Jurnal HUMMANSI (Humaniora, Manajemen, dan Akuntansi)
Publisher : Sekolah Tinggi Ilmu Komputer YOS SUDARSO Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33488/1.jh.2023.2.379

Abstract

The need for shelter is one of the fundamental human needs, following clothing and food. Bekasi City is currently experiencing growth and has become a residential area for urban residents and an industrial center. This urbanization is driving population growth, leading to an increased demand for housing. This research aims to examine the influence of price, facilities, location, environment, and income on the decision to purchase a house in the Taman Mula Sakti Indah Housing Complex. The research is a survey study conducted using questionnaires to collect data. The population in this study consists of consumers in the Taman Mula Sakti Indah Housing Complex. The research sample was determined using the Slovin formula, resulting in a sample size of 88 respondents. The data analysis technique used in this study is multiple linear regression analysis. The research findings indicate that collectively, the independent variables, namely price, facilities, location, environment, and income, have a significant simultaneous influence on the dependent variable, which is the purchase decision. Partially, price, location, and income significantly influence the purchase decision variable (Y) in the Taman Mula Sakti Indah Housing Complex.
Co-Authors Aditya Nur Irawan Afit Istiandaru Agus Salim Anang Arga Priambadha Anas Usman Bello Anisa Rupaningtyas Aulia Anita Rahayuningrum Anita Rahayuningrum1 Ardati Swastia Saputro Arief Rahmanudin Arif Rahman Hakim Arum Permatasari Burhanudin Arif Nurnugroho Datri Larasati Desta Senja Nuansa Dhamar Widya Safitri Diasa Karimahakim Dwi Astuti Endah Kusuma Dewi Erni Andriyani Estu Pungkastuti Fathinnisa Nus Islami Fina Hastiwi Harina Fitriyani Herdhian Qurniawati Widyaningrum Ignatius Abasimi Ilma Surya Fadhilah INDANAZULFA QURROTA A’YUN Janti Nur Rohmah Junio Sila Anditya Khoirudin, Rifki Khoirun Nisa Kirana Try Chandra Pertiwi Kurnia Nopitasari Kutrotul Ngilmah Lara Hikmatullah Lathifah Aulia Sari Luk Luk Annisatul Mufida Mafrudlatun Nikmah Martyana Prihaswati Maulida Ajeng Priyatnomo Mazlini Adnan Monika Presilia Mufidatun Fajari Muhammad Anif Afandi Muhammad Safar Nasir Nadia Putri Cahyani Niken Riswamati Nofi Setiyoningsih Nor Hasanah Novita Dewi Kurnia Nur Hidayati Nuraeni Nuraeni Nuratni Raudatullaily Poni Lestari Putri Fauziyah Rahayu Ekowati Rai Rake Setiawan Ria Fridha Kusumaningrum Setyawan, Fariz Silvya Shinta Maestri Sinta Dewi Purwati Sri Wahyuningsih Suripto Taufiq Nadzir Tyas Setyarfi Wisnu Cahya Nugraha Wiwik Sulistiyaningsih Wiwik Sulistyaningsih Wiwik Sulistyaningsih Wiwin Fajriah Hanna Zuul Fadhil Adhim