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All Journal International Journal of Evaluation and Research in Education (IJERE) Journal of Educational, Health and Community Psychology Gadjah Mada International Journal of Business Jurnal Ekonomi Perusahaan ASEAN Marketing Journal Journal of International Conference Proceedings Journal of Business Studies and Management Review
Bilson Simamora
Kwik Kian Gie School Of Business And Information Technology
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : ASEAN Marketing Journal

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Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation Simamora, Bilson
ASEAN Marketing Journal Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

Emotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the actors and their consequences on the actors¡¯ behavior. The interesting question, how is anticipated emotion of others on the actor¡¯s behavior? This study is purposed to answer that question. The author studies potential emotions of others that accompany future individuals¡¯ achievement when achievement is considered as gift to significant others or prestige source for the individuals. In doing so, the author develops anticipated emotion of others concept, conceptual model, and related propositions. Discussion, direction for further research, and the contributions of the study to the academic and practical worlds are also presented.
PASSION AND SELF-EFFICACY BASED DECISION QUALITY: CONCEPTUALIZATION AND EMPIRICAL RESEARCH Simamora, Bilson
ASEAN Marketing Journal Vol. 11, No. 2
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research article Research Aims: I the marketing domain, consumer decision quality conceptualization still leaves unfulfilled nodes. When the decisions are made under uncertainty, decision outcomes occurred in the long run, and decision outcomes are determined mostly by customer participation in the value creation process; decision satisfaction as a decision quality sole indicator has less power. Therefore, this study offers passion-and self-efficacy-based decision quality in which passion and self-efficacy acted as a unidimensional construct in its function as a decision quality indicator. Design/methodology/approach: The study used a cross-sectional design. The data were collected with a survey using online questionnaires from 350 conveniently chosen respondents. The data are analyzed using structural equation modeling. Research Findings: Passion and self-efficacy based decision quality is a valid and reliable construct that is also more powerful and has better goodness-of-fit than decision satisfaction in representing decision quality. Its influence on mastery goals is higher than on avoidance goals. Approach motivation goals influence loyalty intention positively and likelihood to switch negatively. Avoidance motivation goals influence loyalty intention negatively and switching likelihood positively. Theoretical Contribution/Originality: Passion and self-efficacy-based decision quality is a concept that is still limited to the present study and can be considered as new to the scientific world. Practitioner/Policy Implication: To increase loyalty intention, a university can fertilize approach achievement and decrease avoidance achievement motivations. Research limitation/Implications: Further research is encouraged to utilize longitudinal design to check a decision and its effect stabilities' in two or more different time points.
Co-Authors Elisabeth Vita Mutiarawati Fellysia Fellysia Natalia Rebecca Audrey Wijaya