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All Journal JURNAL RELASI STIE MANDALA JEMBER Relasi : Jurnal Ekonomi
Novie Noordiana RY
Universitas Teknologi Surabaya
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : JURNAL RELASI STIE MANDALA JEMBER

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FAKTOR-FAKTOR YANG MEMILIKI KONTRIBUSI PADA KEBERLANGSUNGAN DAN KESUKSESAN UMKM YANG DIKELOLA OLEH KALANGAN USIA MUDA Novie Noordiana RY
RELASI : JURNAL EKONOMI Vol 13 No 1 (2017)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v13i1.102

Abstract

This study aims to determine the factors that affect the survival and success of the Micro, Small and Medium Enterprises (SMEs-UMKM), which is managed by the young. This study used a qualitative approach, using in-depth interview. The results showed that factors such as access to capital, social networks, competitive advantage and strategic market position, orientation on consumers, and marketing communications has a major contribution to the sustainability and success of UMKM run by young people. While the business plan does not have a major contribution to the sustainability of SMEs. The success of SMEs can be seen from the increase in turnover and operating margin in each period.
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