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STRATEGI PEMASARAN JASA PENDIDIKAN STUDI DI SD NASIMA SEMARANG Fatah Syukur
Intelegensia : Jurnal Pendidikan Islam Vol 4, No 2 (2016): Jurnal Intelegensia - Vol. 04 No. 2 Juli-Desember 2016
Publisher : PASCASARJANA UNISNU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/intelegensia.v6i2.1363

Abstract

AbstrakPenelitian ini mengkaji strategi pemasaran jasa pendidikan di SD Nasima Semarang. Sekolah yang berbasis nasional dan agama ini berdiri tahun 1994. Keberhasilan manajemen sekolah dalam pemasaran jasa pendidikan di sekolah ini telah membuahkan hasil, antara lain; minat masyarakat menyekolahkan anaknya ke SD Nasima selalu meningkat berasal dari berbagai daerah di Semarang dan dukungan orang tua dan masyarakat kepada lembaga ini juga semakin meningkat. Ada dua strategi market yang dijalankan, yakni: pemasaran internal dan pemasaran eksternal. Pada pemasaran internal, strategi yang dijalankan adalah pemberian kebijakan penerimaan langsung bagi alumni TK Nasima, pemberian diskon, perenting class dan mengoptimalkan peran walikelas, guru dan wali murid. Sedangkan pemasaran eksternal, strateginya adalah menjalin kemitraan dengan TK-TK di wilayah market Nasima, penyebaran brosur, pemuatan informasi tentang sekolah Nasima, pemasangan spanduk, baliho yang strategis, menggelar pameran pendidikan, free trial class dan open house. Model pendidikan SD Nasima memiliki peluang cukup besar, karena banyak kalangan menengah yang sadar agama membutuhkan pendidikan Islam yang berkualitas bagus. Di sisi lain tantangannya adalah penyelenggaraan pendidikan yang berkualitas baik dan penuh inovasi. Dalam hal ini SD Nasima adalah pendidikan yang pertama di Semarang menyelenggarakan full day school.Kata Kunci: Strategi, Pemasaran, Jasa Pendidikan
Islamic Higher Education Branding in The Coastal Area Perspective of Hermawan Kartajaya’s PDB Triangle Theory Sholikah Sholikah; Fatah Syukur; Mahfud Junaedi
EDUKASIA Vol 16, No 1 (2021): EDUKASIA
Publisher : Program Studi Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/edukasia.v16i1.8229

Abstract

 This article is a research on brand building strategies in private Islamic colleges in coastal areas, namely the IAINU Tuban and the IAI TABAH Lamongan. The purpose of this study is to analyze the strategies of Islamic colleges in coastal areas in building their institutional brands. This research is a case study using a descriptive qualitative approach. The results of this study are the strategies used by IAINU and IAI TABAH in building a brand in accordance with Hermawan Kertajaya's PDB Triangle strategy: 1) Positioning is clarifying campus icons; 2) Differentiation is making the campus characteristic, IAINU Tuban as a religious social entrepreneur campus and having the character of ahlussunnah wal jama'ah an nahdhiyah. Meanwhile, IAI TABAH Lamongan as a center for the development of Islamic science and competitiveness; 3) Brand is making the motto of each institution. The IAINU Tuban brand is a religious social entrepreneur, and the IAI TABAH brand is superior, religious, competitive.
Deradikalisasi Agama di Era Digital Melalui Pendidikan Islam Multikultural Sukarman Sukarman; Raharjo Raharjo; Fatah Syukur
Journal of Islamic Studies and Humanities Vol 4, No 2 (2019): Journal of Islamic Studies and Humanities
Publisher : UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.998 KB) | DOI: 10.21580/jish.42.4734

Abstract

The rise of radical intolerant understanding, the spread of the movement of exclusivity and fundamentalism of Islamic teachings poses a serious threat to internal Muslims and the global community. This phenomenon has an impact on the emergence of disputes between groups, internal and external to Muslims, which endangers the survival of the global community. Especially in the digital age where information flow seems to be in the grip. Everyone easily accesses and disseminates information, very easily. Although the digital era has positive impacts, the negative impacts are no less terrible. Through sophisticated electronic devices that collaborate with the development of information technology dissemination of negatively charged content such as hate speech, hoaxes, radical propaganda and streams that threaten public harmony spread easily and can be accessed by anyone and anywhere. The real concern is not only in the general public, but among adults and educated people, but the younger generation is also potentially exposed to these things. To stem the onslaught of intolerant radical radical propaganda, the right solution is to counter this, namely multicultural Islamic education. Multicultural Islamic education is expected to be a surefire solution to the problem. The atmosphere is that the spirit of Islam as a religion that spreads mercy for all nature will be truly realized. Through case study research and qualitative approaches, this paper examines how radicalism, fundamentalism and exclusivity of Islamic teachings spread easily through digital media. How multicultural Islamic education can become a vaccine that can eradicate the virus of radicalism, fundamentalism and exclusivity of Islamic teachings. The results of this research are through the concepts and principles of multicultural Islamic education that will be able to reduce and become a solution to the threat of radicalism, fundamentalism and exclusivity of Islamic teachings that endanger the life of society, nation and religion.
The Image of Women Figures in Folklore of Kudus Kulon’s Toponyms: A Linguistics Anthropology Study Ratna Muthia; Fatah Syukur
Sawwa: Jurnal Studi Gender Vol 14, No 2 (2019): October
Publisher : Pusat Studi gender dan Anak (PSGA) Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.434 KB) | DOI: 10.21580/sa.v14i2.3503

Abstract

This study aims to explore the image of women figures in folklore relating to the naming of a place (toponym) in the Kudus Kulon area. This study was carried out with a linguistic anthropology approach, which focuses on language as a set of symbolic resources that enter the constitution or social and individual representations in the real world. The results of this study are as follows: 1) the origin of the toponym, i.e. the name and the activity of the women figures; 2) the role of women figures, consisting of the main and side characters; 3) the relation between female and male figures in toponym can be divided into two: (a) women figures representing the husband and (b) wo­men figures representing themselves; 4) opportunities for women figures, including opportunities to solve problems, oppor­tunities to move according to their interests, and oppor­tunities to participate in public roles; 5) influences of women figur­es, including influences on spirituality, influences on eco­nomic activities, and influences on culture.
Pedagogical content knowledge of pre-service physics teachers Qisthi Fariyani; Ferry Khusnul Mubarok; Siti Masfu’ah; Fatah Syukur
Jurnal Ilmiah Pendidikan Fisika Al-Biruni Vol 9, No 1 (2020): Jurnal Ilmiah Pendidikan Fisika Al-Biruni
Publisher : Universitas Islam Negeri Raden Intan Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.724 KB) | DOI: 10.24042/jipfalbiruni.v9i1.3409

Abstract

This study aims to describe the content knowledge, pedagogical knowledge, and pedagogical content knowledge of students of pre-service physics teachers at Walisongo Semarang. The type of research is quantitative descriptive. The samples were Physics Pre-service teachers at Universitas Islam Negeri Walisongo Semarang. The samples were 65 pre-service physics teachers determined by the purposive sampling technique. The method of collecting data used was a test, observation, and documentation. The results showed that pre-service physics teachers' content knowledge capabilities were in three categories, namely: 35% poor, 42% sufficient, and 23% good. The pedagogical knowledge test showed that 16% of physics pre-service teachers were in a good category, 77% were in a good category, and 7% were in a very good category. The results of the pedagogical content knowledge test showed that 12% of the pre-service physics teachers were in the poor, 30% were in the moderate category, 35% were in a good category, and 23% were in the very good category. Pre-service physics teachers had the lowest ability in determining other factors that influence teaching concepts, and the highest ability in determining important science concepts in the material to be taught. This research implies that remediation is needed to improve physics pre-service teachers' Pedagogical Content knowledge capabilities, which can be applied in the Plan of Learning course
Pendidikan dalam Al-Qur’an Perspektif Abdurrahman Saleh Abdullah dalam Tinjauan Filsafat Pendidikan Islam Sholikah Sholikah; Fatah Syukur; Mahfud Junaedi; Muhammad Aziz
Al Hikmah: Jurnal Studi Keislaman Vol. 10 No. 1 (2020): AL HIKMAH
Publisher : LPPM Institut Agama Islam Al-Hikmah Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1797.331 KB)

Abstract

Abstract, the thought of progressive education Abdurrahman Saleh Abdullah is inseparable from his academic turmoil because there has not been any work specifically devoted to education based on the Qur'an. Ontology education according to him is based on the existence of humans as caliphs on earth, so humans need education that has goals in accordance with the Qur'an which is seeking the pleasure of Allah. The educational objectives will not be achieved without the support of educational materials and methods. His educational thoughts cannot necessarily be applied to all societies in the world, because every community group in the world is different from the greaographic location and social conditions. Keyword, Abdurrahman Saleh Abdullah, Islamic education, Qur'anic interpretation, and Islamic Education Philosophy.