Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Jurnal Antropologi: Isu-Isu Sosial budaya
Siska Elasta Putri
Graduate Student of Department of Sociology, FISIP, Universitas Andalas
Arts Humanities Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Antropologi: Isu-Isu Sosial budaya

 1 
PEMETAAN JARINGAN SOSIAL DALAM ORGANISASI: Studi Pada Distributor Tupperware Unit Simabur Indah di Batusangkar Siska Elasta Putri; Damsar Damsar; Bob Alfiandi
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 20, No 2 (2018): (December)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1280.588 KB) | DOI: 10.25077/jantro.v20.n2.p129-143.2018

Abstract

The problem in this study is the occurrence of sales fluctuations or instability of sales figures in the Simabur Indah Unit. The question that arises is how to map the social marketing network in the Tupperware Distributor Simabur Indah Unit and who are the actors who have high centrality in the system. The purpose of this study is to produce a mapping of the social marketing network in the Tupperware Distributor Simabur Indah Unit and to know the existence of actors who have high centrality values in the system. The analysis used consists of social network analysis that includes three things at once, namely as a theory, as a method and as a data analysis technique. The approach used is a quantitative approach with the type of descriptive research. The findings of this study are in the form of sociogram mapping of the social network marketing structure in the Tupperware Distributor Simabur Indah Unit, and the complete network obtained by using degree centrality and betweenness centrality.
Co-Authors ., Damsar Bob Alfiandi