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All Journal Kinerja Jurnal Manajemen Jurnal Riset Akuntansi dan Keuangan Jurnal Riset Manajemen dan Bisnis
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Riset Manajemen dan Bisnis

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ORIENTASI KEWIRAUSAHAAN DAN KINERJA KEUANGAN PENGEMBANGAN PRODUK BARU USAHA MIKRO DAN KECIL Perminas Pangeran
Jurnal Riset Manajemen dan Bisnis Vol 6, No 2 (2011): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2011.62.63

Abstract

The purpose of this study is toexamine the effect of entrepreneurial orientation on performance in new product development. Drawing upon a sample of 129micro and smallsized firms, multiple regression was used for testing three hypotheses. The results revealthat risk takingand proactiveness influence performance in new product development, while innovativeness show no such effect.Keywords: Innovativeness, Risk taking, Proactiveness,New Product
ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KINERJA KEUANGAN PENGEMBANGAN PRODUK BARU USAHA MIKRO KECIL DAN MENENGAH Perminas Pangeran
Jurnal Riset Manajemen dan Bisnis Vol 7, No 1 (2012): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.748 KB) | DOI: 10.21460/jrmb.2012.71.80

Abstract

This study examines the effect of two strategic orientations, market orientation and entrepreneurial orientation, on financial performance in new product development. Drawing upon a sample of 137 micro, small, and medium-sized firms, multiple regression was used for testing four hypotheses. The results show thata market orientation and risk taking were positively related to financial performance in new product development, while innovativeness and risk taking show no such relationship.Keywords: market orientation, entrepreneurial orientation, and new product
Co-Authors Poh Linawati