Article Per Year (5 Year)
p-Index From 2019 - 2024
2.068
P-Index
This Author published in this journals
All Journal Optimum : Jurnal Ekonomi dan Pembangunan KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Vina Meliana
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : STREAMING Business Journal

 1 
Pengaruh Kualitas Produk dan Relationship Marketing Terhadap Kepuasan Konsumen Miftahul Jannah; Vina Meliana
STREAMING Vol. 1 No. 1 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research to understand the effect of quality product and relationship marketing towards customer satisfaction Ngemil Banana Chips. The data on this research is using quantitative metods with saturated sampling with the criteria that consumed product and as reseller Ngemil Banana Chips. A sample this research is 60 respondents. Multiple regression analysis and hypothesis test which is done by using SPSS 25 is applied as the data technique. The result of this research show that the quality product has effect customer satisfaction with significant score of 0.001 < 0.05, relationship marketing has effect customer satisfaction with significant score of 0.027 < 0.05, and also quality product and relationship marketing simultaneously effect the customer satisfaction with fscore >ftable or 38.514 > 3.16.
Pengaruh Kualitas Produk, Content Marketing, Customer Engagement, dan Harga terhadap Keputusan Pembelian UMKM Zisallection Nandinani Siti Tertia; Indira Devanny; Raulia Bunga Afifah; Vina Meliana
STREAMING Vol. 1 No. 2 (2022): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality, content marketing, customer engagement and price on purchasing decisions of MSMEs Zisallection in Jabodetabek. This study uses quantitative methods and nonprobability sampling technique with purposive sampling method. The sample used 230 female respondents who had bought and followed Zisallection on Instagram. The analyzing technique of this research includes validity test, reliability test, classical assumption test, and hypothesis testing. The results showed that product quality has an effect on purchasing decisions, content marketing has an effect on purchasing decisions, customer engagement has an effect on purchasing decisions, and price has an effect on purchasing decisions. Product quality, content marketing, customer engagement, and price simultaneously effect on purchasing decisions.
Pengaruh Promosi Dan User Experience Terhadap Kepuasaan Yang Berdampak Pada Loyalitas Supplier Pada Situs E-Commerce Tokodistributor Darma Guna; Vina Meliana
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of promotion and user experience (ux) on satisfaction which has an impact on supplier loyalty on distributor store e-commerce sites. This study uses a quantitative research method with a purposive sampling technique in collecting questionnaire data, the researcher uses a sample of suppliers who are actively selling on e-commerce sites which 130 users of distributor shops. The results of this study indicate that promotion has an effect on satisfaction user experience has no effect on satisfaction. and there is no effect of satisfaction on loyalty. Promotion and user experience were found to have a joint effect on satisfaction.
Pengaruh Rebranding dan Bauran Pemasaran Terhadap Kepuasan yang Berdampak pada Loyalitas Konsumen Mako Julianita Lestari; Vina Meliana
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of rebranding and marketing mix on satisfaction which has an impact on Mako Cake and bakery consumer loyalty. This research uses nonprobability with purposive sampling technique and survey method with quantitative approach. The sample in this study were consumers who knew Mako Cake and bakery or who had bought Mako Cake and bakery products in Jabodetabek with a minimum age of 17 years and had a total of 170 samples. The results of this study indicate that rebranding affects satisfaction, marketing mix affects satisfaction, satisfaction affects consumer loyalty, rebranding and marketing mix together affect satisfaction.
Co-Authors Charles Aditya Sunaryo Cindy Andriani Darma Guna Dendy Irawan Diyan Lestari Indira Devanny Jepri Antoni Julianita Lestari Julio Intan Thomas Miftahul Jannah Nabila Elyana Putri Nandinani Siti Tertia Nikolas Isnawan Ratnasari Raulia Bunga Afifah Rudy Pieter Verdy Setiady