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Journal : EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis

Strategi Pengembangan Industri Kreatif Kerajinan Batik Besurek Untuk Meningkatkan Daya Saing Pelaku Industri Kreatif Kerajinan Batik Besurek Di Kota Bengkulu Helvoni Mahrina; Nina Yulianasari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 9 No 2 (2021)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1135.772 KB) | DOI: 10.37676/ekombis.v9i2.1537

Abstract

The development of the creative industry in Indonesia is one sector that has an important role in driving economic growth. As is the case in Bengkulu city, one of the creative industries that is developing is Batik Besurek. What strategies can be done by Batik Besurek business actors and the Bengkulu City Government in developing Besurek Batik business in Bengkulu city? The data collection method is interview, while the data analysis method is descriptive and SWOT analysis. An increase in sales from year to year and designs that are continuously innovated are a form of the spirit of the craftsmen to maintain and make the Besurek Batik Creative Industry a source of livelihood for them. Even so, there are still obstacles they face such as the lack of attention from the Bengkulu City Government towards the craftsmen, lack of access to capital, purchasing raw materials from outside the city which takes time in the delivery process, and the lack of appreciation for local products by the people themselves. The conclusion of this study is that entrepreneurs diversify their products and markets. The development of the Besurek Batik Creative Industry is expected to be given more attention by the Government to provide training or access to capital for industry players in developing their industrial businesses in order to be able to compete with similar industrial businesses in other areas.
Pengaruh Corporate Social Reposibility Disclosure, Intelectual Capital Terhadap Return On Asset Eska Prima Monique Damarsiwi; Helvoni Mahrina
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2513

Abstract

CSR Disclosure merupakan suatu bentuk kepeduliaan perusahaan terhadap masyarakat dan lingkungan. Stake holder maupun shareholder akan menilai bahwa perusahaan sebagai entitas yang selalu peduli terhadap masalah sosial maupun lingkungan. Pada level ekonomi mikro, intellectual capital mengacu pada sumber daya berupa nilai tambah yang bentuknya tidak berwujud bagi organisasi. Intellectual capital ini bisa berupa: human capital (misalnya: keterampilan, pengalaman, pelatihan, dan lain-lain), relational capital (misalnya: pelanggan, hubungan dengan stakeholder, merek, perjanjian), dan structural capital (misalnya: budaya perusahaan, suasana kerja, sistem, dan hak-hak yang bersifat non material). Return on asset (ROA) merupakan salah satu rasio profitabilitas yang mengukur efektivitas perusahaan dalam menghasilkan keuntungan dengan memanfaatkan aset yang dimiliki perusahaan. Sampel yang dipergunakan perusahaan LQ45 yang Listed di BEJ 2020-2021. Pengujian Hipotesis menggunakan Smart PLS 2.0. Hasil menunjukkan bahwa CSR disclosure memiliki hubungan yang signifikan terhadap Return on Asset (ROA). Hal ini dapat diartikan bahwa semakin tinggi pengungkapan pemberian CSR yang dilakukan perusahaan maka semakin baik pula kinerja keuangan yang terdapat di perusahaan tersebut. Intellectual capital berpengaruh positif terhadap Return on Asset perusahaan. Semakin tinggi CSR Disclosure yang diberikan oleh perusahaan akan memicu meningkatnya Intellectual Capital.