Article Per Year (5 Year)
p-Index From 2019 - 2024
1.037
P-Index
This Author published in this journals
All Journal MIX : Jurnal Ilmiah Manajemen Akrab Juara : Jurnal Ilmu-ilmu Sosial
Kasmanto Miharja
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : MIX : Jurnal Ilmiah Manajemen

 1 
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DI PUSAT GROSIR CILILITAN Kasmanto Miharja
MIX: JURNAL ILMIAH MANAJEMEN Vol 3, No 2 (2013): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.647 KB)

Abstract

Abstract: The research was conducted at PT. Prima Graha Citra as an organizer ofPusat Grosir Cililitan. The purpose of this study was to determine the effect of themarketing mix on purchase decisions stall/ counter in Pusat Grosir Cililitan Navel eitherpartially or jointly. The method in this study using simple linear regression analysis todetermine the effect of each independent variable on the dependent variable andMultiple Linear regression analysis to determine the effect of independent variables onthe dependent variable simultaneously.The results of a simple linear regression analysisstates that each independent variable affects the dependent variable to see t countgreater than t table and the level of influence of each with respect to the value of thecoefficient of determination with the help of SPSS. Multiple linear regression analysisalso showed that all independent variables jointly affect the dependent variable to see ifthe value of the coefficient of determination results data using SPSS.Key words: marketing mix, Purchase Decision, determinantion, coefficient.
Co-Authors Ade Sri Mulyani Mai Rahayu