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All Journal Kanal : Jurnal Ilmu Komunikasi Jurnal Komunikasi dan Kajian Media JURNAL TIARSIE J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) RELASI: Jurnal Penelitian Komunikasi
Fitri Norhabiba
Universitas 17 Agustus 1945 Surabaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Kanal : Jurnal Ilmu Komunikasi

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Aplikasi Elaboration Likelihood Model Theory dalam Iklan Calon Gubernur 2018 terhadap Perilaku Memilih Fitri Norhabiba
Kanal: Jurnal Ilmu Komunikasi Vol 6 No 2 (2018): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v6i2.1932

Abstract

The election of the head of the region would be held by government. It brought its own benefits to the campaign team. It was easy to find even before the pairing, the candidates who would forward to show his face in a billboard or banner on the sidewalk. Their poses for religious festivities or bright invokes blessings. They described in doing many positive activities to attract people's sympathy. Many governor candidates used outdoor media to advertise them in the governor election last June. Generally they showed self-advertising positively, memorable, and interesting. There were characteristics that highlighted. So, prospective voters would remember and did not hesitate to vote. This was the usual way of using elaboration likelihood theory either on peripheral routes or central routes. The central route involved critical thinking that peripheral routes did not do that. This theory was also associated with the behavior of people’s vote. The results of this conceptual study showed the finding that visible things are visually capable of capturing unselected voters with peripheral routes. In the other hand, voters who used the central route were given a lot of informative information to reinforce belief.
Co-Authors Afifatur Rohimah Agus Eko Sujianto Arianto Dwi Laksono Edy Sudaryanto Handy Febri Satoto Palupi, Merry Fridha Tri Rachmawati Novaria Sukma Ari Ragil Putri