Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal PROSIDING SEMINAR NASIONAL
- M. Nasir
Unknown Affiliation
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : PROSIDING SEMINAR NASIONAL

 1 
PROBLEM MANAJEMEN LINGKUNGAN DAN ISU INDUSTRIALISASI - M. Nasir; - Fatkhurohman; Agus Muqorobin
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2011: PROSIDING SEMINAR NASIONAL EKONOMI
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.132 KB)

Abstract

Environmental values play a primary role in pro-environmental behaviour: values affect people’sbeliefs, which then have influences on personal norms that lead to consumers’ pro-environmental behaviours.So, if the market for environmentally sustainable products is to become mainstream, it is important to look atwhat factors influence the consumer’s selection process. In current green marketing, branding is underutilised.The affective use of branding in selling green products should be part of marketing strategies.The effect of emotion on influencing decisions, attitude formation and memory retrieval, and the rolethat emotions play in consumer response to brands, should be taken into account. Consumers would be morelikely to choose brands which they knew were manufactured by companies whose products and processes weremore environmentally friendly. Consumers also feel good about buying brands which are less damaging to theenvironment. The cognitive-based marketing communication that is mostly used to sell environmentally friendlyproducts is useful only in some of the ways consumers form product attitudes, thus limiting their appeal.
PERILAKU MENGUNDUH MP3 DI ERA GENERASI DOTCOM Edi Priyono; - M. Nasir; - Chuzaimah
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2011: PROSIDING SEMINAR NASIONAL EKONOMI
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.406 KB)

Abstract

The online music service indicating, legal music, web sites is an innovative product, and it may causethe enormous change of procurement behavior of the music works. Like a lot of Asian countries, the onlinemusic market of Indonesia at present has just sprouted. The purpose of this paper is to provide an explanation offactors influencing online music purchase intention of Indonesian early adopter of online music, which can helpthe online music practitioners to develop better market strategies.The value of this paper is to establish a theoretical model incorporating the value-intention frameworkinto technology acceptance model to investigate the purchase behavior of early adopter of online music inIndonesia. The results of this study help online music practitioners to create a success business model.
Co-Authors - Chuzaimah - Fatkhurohman Agus Muqorobin Edi Priyono