Joyo Nur S Gono
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro

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Journal : Interaksi Online

Political Public Relations Campaign for Election of Mayor and Deputy Mayor of Solok Period 2016-2020, Creative Design Coordinator Division Sanjaya, Lovegi David; M.Si, Agus Naryoso; M.Si, Much Yulianto; Gono, Joyo M S; Ayun, Primada Qurrota
Interaksi Online Vol 4, No 2: April 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Public relations, as one of the strategies are quite effective for building the image, as well as long-term relationship with the community or public. This strategy is often combined with a political strategy to win a pair of political party candidates, which is the background of the writing of this scientific work ; the intention to won Irzal Ilyas and Alfauzi Bote as pair of political candidates to become mayor and deputy mayor of Solok period 2016-2021. There need to be applied various effective PR tools such as events, merchandising, advertising combined with two way communication to be established with both among the community leaders, traditional leaders and communities in Solok During the effective PR branding is applied, unique creative strategies is needed in order to create a positioning of the candidate to be accepted by the public successfuly. One of them by creating a tagline, and supporting visual design. In the progress, all of these tools will be in synergy with each other, to lead a better perception from the public about the candidate image. This “Kita Sahabat Imam” campaign has succeeded in shaping good public perception about the candidate image. although PR as one of the major contributing factors. but in the end, in the social and political world, there are always other major factors that determine the success of the elections of the candidate.
Political Public Relations Campaign for Election of Mayor and Deputy Mayor of Solok Period 2016-2020 Division Public Relations Coordinator Siti Hawa .; Agus Naryoso M.Si; Much Yulianto M.Si; Joyo M S Gono; Primada Qurrota Ayun
Interaksi Online Vol 4, No 2: April 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.273 KB)

Abstract

This field is motivated by the work of Mayor and Deputy Mayor Candidate Solok No. 3 which requires a political campaign to win Irzal Public Relations Ilyas and Alfauzi Bote as Mayor and Deputy Mayor of Solok period 2016-2020. In this case, the division of Public Relations Coordinator perform activities with the objective to design a two-way communication that is engaged in activities through events, third party endorsers, community relations, and Social media. The event was held for 2 months and successfully relation to religious and traditional leaders in the 8 villages of 13 urban villages, 10 communities and 13 urban villages ‘blusukan’. In addition, field work shows that “Political Public Relations Campaign for Election of Mayor and Deputy Mayor of Solok Period 2016-2020” was successful.
Political Public Relations Campaign for Election of Mayor and Deputy Mayor of Solok Period 2016-2020 Division Community Relations and Event Coordinator Elisabeth Putri Widasari; Agus Naryoso M.Si; Much Yulianto M.Si; Joyo M S Gono; Primada Qurrota Ayun
Interaksi Online Vol 4, No 2: April 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The background of this field work is the winning pair Irzal Ilyas and Alfauzi Bote as Mayor and Deputy Mayor of Solok period 2016-2021 through the political campaigns of public relations. In the political campaigns of public relations, division of Community Relations and Event Coordinator tasked to establish relationships and conduct two-way communication with the religious leaders, community leaders, traditional leaders and communities through events, third party endorser, and community relations. Political public relations campaign lasted for two months and managed to make relations and support from religious leaders and traditional leaders in the 8 villages of 13 urban villages, 14 communities and 13 urban villages blusukan. In this field work also indicates that "Political Public Relations Campaign for Election of Mayor and Deputy Mayor of Solok Period 2016-2021" was successfully carried out.