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All Journal Jurnal Manajemen dan Organisasi Jurnal Siasat Bisnis Jurnal Keuangan dan Perbankan Kinerja Among Makarti Jurnal Manajemen dan Keuangan Jurnal Manajemen Teori dan Terapan MODUS-Jurnal Ekonomi dan Bisnis AFRE Accounting Financial Review Owner : Riset dan Jurnal Akuntansi
Linda Ariany Mahastanti
Universitas Kristen Satya Wacana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Kinerja

 1 
MENTAL ACCOUNTING DAN VARIABEL DEMOGRAFI : SEBUAH FENOMENA PADA PENGGUNAAN KARTU KREDIT Linda Ariany Mahastanti
KINERJA Vol. 16 No. 2 (2012): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v16i2.360

Abstract

The aim of this research is to analysis relationships of demographic factor towards mental accounting inusing credit card. Demographic factors which use in this research is sex, age, and income. Researcher takesthe sample from the employees of Bumi Arta bank, Tbk. Surakarta which have and use credit card. To analysisthe primary data, the writer use chi-square test as a tool. The result of this research shows that sex and incomehave relationships on mental accounting in using credit card.Keywords : Demographic factors, mental accounting, credit
Co-Authors Allia Ramadhani Putri Sasongko Astri Dian Utami Bernadus M. Purwanto Dewi Fitri Kusumawati Eddy Junarsin Emawati Natan Marwan Asri Mita Anggraini Setha Octatiasari Pratiwi Ursula Brigitta Anggun Dwiandaru Oktavia Yeterina Widi Nugrahanti