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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis E-Dimas: Jurnal Pengabdian kepada Masyarakat Journal of Accounting and Management Innovation JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Adimas : Jurnal Pengabdian Kepada Masyarakat SOSCIED Jurnal Akuntansi Barelang Jurnal Ekuivalensi JURNAL ILMIAH KOHESI Journal of Technopreneurship on Economics and Business Review (JTEBR) Journal of Accounting and Management Innovation
Jontro Simanjuntak
Universitas Putera Batam
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)

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ANALYSIS FACTORS AFFECTING ON USERS SATISFACTION OF GOJEK ONLINE TRANSPORTATION IN BATAM CITY Nora Pitri Nainggolan; Jontro Simanjuntak
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 10 No 1 (2022): Volume 10 Nomor 1 2022
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v10i1.4763

Abstract

This research aims to find out the influence of CRM, trust and user value on the satisfaction of online transportation users partially and simultaneously on gojek online transportation users in Batam City. The instrument used in the study to collect data was a questionnaire with a total of 394 respondents. Using validity tests and reliability tests to test data quality, multiple linear regression analysis and determination coefficient (R2) testing are used to test their effects, while t tests and F tests to test hypotheses using the help of SPSS version 25. Results from the adjusted determination coefficient (R2) test showed that CRM, trust and user value had a 12% effect on user satisfaction. While CRM (X1) affects 14.7% on user satisfaction, trust (X2) affects 19.3% on user satisfaction, and user value (X3) affects 31% of satisfaction.
Co-Authors Anisa Reskita br Tobing Chandra Wijaya Desrini Ningsih KURNIA SARI LUBIS, SYARIF HIDAYAH Nora Pitri Nainggolan Ramadhani Syafitri Welson Lim