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All Journal Jurnal Reviu Akuntansi dan Keuangan Conference In Business, Accounting And Management (Cbam) 2012 JURNAL ECONOMIA Jurnal Akuntansi & Auditing Indonesia JURNAL AKUNTANSI DAN AUDITING Jurnal Dinamika Akuntansi Jurnal Akuntansi Multiparadigma IJIBE (International Journal of Islamic Business Ethics) Jurnal Kajian Akuntansi Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan JIA (Jurnal Ilmiah Akuntansi) Jurnal Riset Akuntansi Kontemporer The Indonesian Journal of Accounting Research Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Akuntansi dan Keuangan Indonesia Jurnal Nusantara Mengabdi Engagement: Jurnal Pengabdian Kepada Masyarakat
Luluk Muhimatul Ifada
Universitas Islam Sultan Agung Semarang
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : IJIBE (International Journal of Islamic Business Ethics)

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Determinant Factors Cross Generation Behavior on Halal Food Product: Empirical Evidence from Indonesia Fatmasari Sukesti; Nurcahyono Nurcahyono; Mamdukh Budiman; Luluk Muhimatul Ifada
IJIBE (International Journal of Islamic Business Ethics) Vol 9, No 1 (2024): March 2024
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.9.1.1-14

Abstract

The purpose of this study is to add new knowledge about the determinants of factors influence the choice of halal food products in Indonesia in X, Y and Z generations. The exiting literature focusses on halal product with all consumers regardless of age. The determining variable uses subjective norms, level of religiosity, halal certificate and health awareness. This study uses the theory of planned behavior to explaining phenomena and relationships between variables. This research is also part of the development of previous research. The research used a sample of 400 respondents from each generation. The research was tested using multiple linear regression analysis and different tests and used the SPSS 25 statistical test tool. The result showed subjective norm variables had an ineffectually on commodity selection behaviour halal on gen X and gen Y. In contrast, in generation Z, subjective norms positively impacted the way of behaving variables chosen by halal products. The religiosity level variable positively impacts the demeanour of choosing halal products in the three generations. The different test results showed that the three generations of X, Y and Z have no differences in determining attitudes towards the selection of halal products, which are influenced by the four independent variables, with the average mean almost the same in each generation on each independent variable. The variable health consciousness positively impacts three generations on the behaviour of choosing halal products. In comparison, the variable halal certificate affects generations X and Y but does not impact generation Z. This research confirms the theory of planned behaviour in the intention to buy halal products. Furthermore, the intention to buy halal products from various generations is strongly influenced by subjective norms, a person's religious level and halal certification. Therefore, business actors whom regulators support need to pay attention to these various aspects.
Co-Authors Acep Komara Andwiani Sinar Asri Ardian Adhiatma Chrisna Suhendi Chrisna Suhendi Fatmasari Sukesti Hendar Hendar Ken Sudarti Kentris Indarti Khoirul Fuad Khoirul Fuad Kiryanto - Kusumadewi, Nia Lisa Kartikasari Mamdukh Budiman Maya Indriastuti Maya Indriastuti Mutoharoh Mutoharoh N Nurcahyono Naila Najihah Naila Najihah Nia Kusumadewi Nunung Ghoniyah Nurcahyono Nurcahyono Olivia Fachrunnisa Retno Tri Handayani Rustam Hanafi Rustam Hanafi Siti Istiqomah Sri Anik Sri Layla Wahyu Istanti Sri Sulistyowati Tiara Puspitasari, Tiara Widiatmoko, Jacobus Winarsih Winarsih Winarsih Winarsih Yunandriatna, Yunandriatna Zainal Alim Adiwijaya