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All Journal Jurnal Manajemen dan Bisnis (Performa) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan
Galang Abdul Aziz
UNIVERSITAS AMIKOM PURWOKERTO
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis (Performa)

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Pengaruh Persepsi Kemudahan dan Kegunaan Terhadap Kepuasan Dalam Membangun Loyalitas Pengguna Ovo oryz agnu dian wulandari; Fauzan Aufa Pradiva; Galang Abdul Aziz
Jurnal Manajemen Bisnis Performa Vol 17, No 2 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i2.7213

Abstract

ABSTRACT The background of this research is the development of technology can facilitate all transactaion, especially in making payment digitally or often referred to as digital payment. OVO is a digital payment application that has various benerfit and convenience for people in their daily liver to make payment transaction. Detemination of the sample in this study is the purposive sampling method with certain criteria, nemely the Purwokerto city community who have used OVO at least 3 times in making payment transaction. The result of this study are perceived ease of use and perceive usefullness have a positive and significant effect on satisfaction, it is shown by each independent variable shows the result of the calculation of the number of estimates has a positive value and the probability value og each variable has a of P < 0,05. In addition, customer satisfaction variables also have a positive anda significant effect on loyalty. With these results it shows that the OVO apllication has been widely accepted by the public at large, in addition to the OVO application can facilitate its ussers and provide great benefit in making payment transaction digitally.Keywords: satisfaction, loyality, perceived ease of use, perceived usefulness,  OVO
Co-Authors Fauzan Aufa Pradiva Nadila Al Azhar Oryz Agnu Dian Wulandari oryz agnu dian wulandari