Claim Missing Document
Check
Articles

Found 12 Documents
Search

Keberadaan Televisi Lokal di Era Digitalisasi Qoute Nuraini Cahyaningrum
Observasi Vol 11, No 1 (2013): Eksistensi Media Lokal di Era Konvergensi
Publisher : Observasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2030.714 KB)

Abstract

Televisi lokal di tengah-tengah digitalisasi media menghadapi berbagai macam hambatan, banyak yang meprediksi televisi lokal akan mengalami kemunduran dalam menghadapi era digitalisasi media ini. Faktor seperti sumber daya manusia dan pembiayaan merupakan hal yang menghambat pertumbuhan televisi lokal secara umum maupun dalam menghadapi era digitalisasi televisi. Apabila televisi lokal bisa lolos masuk ke dalam sistem digital maka akan mendapat kesempatan yang baik, tapi sebaliknya apabila televisi lokal tidak bisa mengubah sistem teknologi ke digital, maka televisi digital akan meredup, terkecuali apabila pemerintah tidak menghapus secara keseluruhan sistem analog pada televisi.
KESETARAAN PERAN ANTARA LAKI LAKI DAN PEREMPUAN DALAM IKLAN TELEVISI Qoute Nuraini
Media Bahasa, Sastra, dan Budaya Wahana Vol 27, No 1 (2021): Volume 27 Nomor 1 Tahun 2021
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.267 KB) | DOI: 10.33751/wahana.v27i1.4129

Abstract

AbstractThis research is about the equality of roles between women and men in television advertisements in Indonesia. The research method uses descriptive content analysis. In this study used thematic recording units and context. The thematic recording unit in the form of equality of roles between women and men in television commercials. Recording units are formulated with operational access, participation, control, and benefits. As well as verbal and non verbal messages in the advertisementsThe population in this study is television advertisements during period December 2020 - January 2021 which amounted 102 advertisements. The sample units in this study obtained 3 advertisements that have the value of equality of roles between women and men. Sampling techniques using purposive sampling techniques The validity used in this study is the the face validity that checks and ensures that the size used matches what you want to measure. Researchers checked e-books Gender Equality parameters in the formation of legislation issued by the Ministry of Women Empowerment and Child Protection of the Republic of Indonesia, the Ministry of Home Affairs of the Republic of Indonesia and the Ministry of Law and Human Rights of the Republic of Indonesia. The reliability used in this study is its reproductionability. Reliability findings as much as 0.94%, this result is said reliable.The results found that in the verbal and non verbal advertising messages the three advertisement  could be found the value of equality of women's and men's roles. The element of access is the most found in verbal and nonverbal messages that is as much as 31%, the element of participation is found as much as 25% (in verbal and nonverbal messages), the control element as much as 21.5% in verbal messages and non verbal advertising, the last element is the benefit as much as 21% (verbal and non verbal messages).Keywords: Equality of women and men's roles, verbal and non verbal messages, advertising
PESAN KAMPANYE BBOB 2.0 #KERENTANPANYAMPAH THE BODY SHOP PADA SIKAP SIKAP PEDULI LINGKUNGAN (Survei Pada Followers Instagram @thebodyshopindo.impact) Lativa Ayu Nurcahyanti; Qoute Nuraini Cahyaningrum
Media Bahasa, Sastra, dan Budaya Wahana Vol 28, No 1 (2022): Volume 28, Nomor 1 Tahun 2022
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.667 KB) | DOI: 10.33751/wahana.v28i1.5228

Abstract

AbstractThis study discusses the effect of the “Bring Back my Bottle”campaign message from The Body Shop on the environmental care attitude from the followers of @thebodyshopindo.impact. the sample of this study applies a quantitative research method and uses a simple regression technique. The sampling technique uses simple random sampling. The result of this study indicate that the message campaign has the largest average score on clarity. Ob the environmental cara attitude variable n the cognitive section. The result of the statistical test of the coefficient of determination (R2) which resulted in a coefficient of independent variable (X) is the campaign message on the monitoring variable (Y), namelu the attitude of caring for the environmental 49%. Keywords: campaign message; garbage; environmental care attitudeAbstrakPenelitian ini membahas mengenani pengaruh pesan kampanye “Bring Back my Bottle” dari The Body Shop terhadap sikap peduli lingkungan pengikut alamat media social instagram @thebodyshopindo. impact. Sample penelitian ini berjumlah sebanyak 100 orang. Penelitian ini menerapkan metode penelitian kuantitatif dan juga menggunakan teknik regrasi sederhana. teknik pengambilan sample menggunakan teknik simple random sampling . hasil penelitian ini menunjukkan bahwa pada pesan kampanye skor rataan terbesar pada clarity. Pada variable sikap peduli lingkungan pada bagian kognitif sebanyak 3,75. Berdasarkan hasil uji statistik koefisien determinasi (R2) dihasilkan koefisien (R Square) sebesar 0,499 yang berarti pengaruh variabel bebas (X) yaitu pesan kampanye terhadap variabel terikat (Y) yaitu sikap peduli lingkungan adalah sebesar 49,9%.Kata Kunci: pesan kampanye; sampah; sikap peduli lingkungan; sampah
Makna Konotasi (Makna Afektif Dan Asosiatif) Slogan Kabupaten Bogor The City of Sport And Tourism Sari Rejeki; Qoute Nuraini Cahyaningrum
EDUTOURISM Journal Of Tourism Research Vol. 3 No. 02 (2021): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v3i02.198

Abstract

Konotasi adalah asosiasi emosional yang dibawa oleh sebuah kata atau kalimat, sebagai tambahan pada makna yang eksplisit atau makna yang sebenarnya. Asosiasi emosional termasuk pada makna afektif dan asosiatif.Penelitian ini menganalisis makna konotasi (afektif dan asosiatif) pada kata Sport and Tourism dalam slogan Bogor Sport and Tourism. Tujuan lain penelitian ini untuk mencari apakah pesan daris logan tersebut sudah sesuai dengan persepsi informan atau belum. Penelitan ini memakai metode penelitian deskriptif kualitatif. Para informan diwawancarai untuk mencari makna afektif dan makna asosiatif dari kata utama slogan kabupaten Bogor.Kata Sport menghasilkan perasaan positive, sementara tourism bisa memunculkan makna positive dan negatif. Secara keseluruhan, asosiasi kata sport and tourism berhubungan dengan harapan tentang pariwisata yang ideal. Berhubungan dengan Kabupaten Bogor, kata-kata tersebut menimbulkan rasa penghargaan dan rasa bangga pada Kabupaten Bogor. Hal ini juga berhubungan dengan harapan peningkatan fasilitas yang mendukung industri pariwisata Kabupaten Bogor. Kesimpulan dari penelitian ini adalah pesan yang dikomunikasikan dalam slogan, Bogor The City of Sport and Tourism sama dengan persepsi afektif dan asosiatif informan.
Information Digitalization and Socialization of the Savings and Loan Video at the “Usaha Wanita Mandiri” Women’s Cooperative Mariana Rista Ananda Siregar; Qoute Nuraini Cahyaningrum
MITRA: Jurnal Pemberdayaan Masyarakat Vol 5 No 1 (2021): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v5i1.1615

Abstract

The women’s cooperative “Usaha Wanita Mandiri” was established as a forum for women to be economically empowered. However, in the enforcement of rules of savings and loan activities, the management often encounters problems with loan repayments in each installment period. This program aimed to educate supervisors, administrators, and coordinators in charge of the Kopwan Utama group regarding the importance of keeping regulatory archives in the form of digital videos and facilitating the dissemination of information on savings and loan regulations that are still in paper form. The community service program consists of focus group discussions and video socialization. The formulation of regulations and the video socialization were conducted face-toface and through online communication platforms, such as whatsapp and youtube. Because of the pandemic, issues arose during the focus group discussions and socialization, wherein some stages were not attended by all participants. The dissemination of the video via whatsapp and youtube is acknowledged by the supervisors, administrators, and coordinators of the groups to help provide their members with videos on savings and loans.
PENGARUH KAMPANYE KOMUNIKASI PADA GERAKAN “BOGOH KA BOGOR” TERHADAP PERUBAHAN SIKAP MASYARAKAT (Studi Kasus KECAMATAN BOGOR TENGAH) Sisca Wulandari; Qoute Nuraini C; David Rizar Nugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.678 KB) | DOI: 10.33751/jpsik.v3i2.1296

Abstract

ABSTRACTThis study uses a quantitative method entitled The effect of the communication campaign on the "BOGOH KA BOGOR" movement towards changes in people's attitudes. This study discusses how much influence the "Bogoh Ka Bogor" campaign has on the attitudes of the people of Bogor City. In this study, the independent variable is the communication campaign while the dependent variable is the change in community attitudes. The population is 104120 people, with a sample of 100 people. The sampling technique used is stratified random sampling. The hypothesis used is a statistical hypothesis.Based on the results of the multiple regression analysis that has been done shows that based on the t test it is known that the probability value of the t-count for variable X1 that is community characteristics is greater than the significant level of 0.05 (5%) which means that the respondent's characteristic variables have influence but not significantly towards community attitudes.The t-test results for the communication campaign variable showed that the t-count probability value was smaller than the significance level of 0.05 (5%), which means that the communication campaign variable affected the attitudes of the people of Bogor, Bogor Tengah sub-district. The results of multiple regression testing obtained a regression coefficient of 0,000 with a significance value of 0,000 0.05, meaning that the communication campaign has a positive effect on community attitudes, so if the communication campaign is improved the public attitude will increase. Based on the results of the F test this study showed that the two variables X1 and X2 with the F test produced p value = 0,000. Because the p value is 0,000 0.05, based on the results of the F test or the simultaneous test shows the characteristics of the community (X1) and the communication campaign (X2) simultaneously influence on changes in community attitudes. Adjusted R-Square value of 0.481 This means that individual characteristics and communication campaigns have a proposition of influence on community attitudes of 48.1% while the remaining 51.9% (100% - 48.1%) are influenced by other variables that are not in the regression model linear Keywords: Communication Campaign, BOGOH KA BOGOR, Public Attitude
STRATEGI KOMUNIKASI INTERPERSONAL PENGELOLA GRUP PENJUALAN JERSEY DI FACEBOOK (STUDI KASUS BIT AND RUN PADA GRUP FACEBOOK LELANG JERSEY & AKSESORIS SEPAKBOLA DARI GO, PI, AAA ORIGINAL R7 GALLERY) Meridian Firmansyah; Mariana Siregar; Qoute Nuraini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.455 KB) | DOI: 10.33751/jpsik.v3i1.1007

Abstract

ABSTRACT The aim of this research is to know the Interpersonal Communication Strategy of the Jersey Group Sales Manager on Facebook, a case study within the FacebookAuction Jersey Football Accessories from GO, PI, AAA-Original R7 Gallery. This research usedescriptive-qualitative method to describe how the interpersonal communication strategy use by group managers to minimize the number of bid and run actors. The results of this researchshow the connectionbetween the observations and the results of the in-depth interviews the author obtained from informant so expected to minimize the number of bid and run actors. The author analyzes the interpersonal communication strategy using social exchange theory in the form of rewards, costs, results and profits, the rate comparison shows the raw size (standard). The factors that determine the interpersonal communication strategy group manager are predictions based on psychological data, knowledge that explains, and the rules set out in private.. Keywords: communication strategy, bid and run, Facebook.
STRATEGI KOMUNIKASI BISNIS DI KAMPUNG WISATA BISNIS TEGALWARU CIAMPEA KABUPATEN BOGOR Sheylla Ayu Prahasty; Diana Amaliasari; Qoute Nuraini C
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.268 KB) | DOI: 10.33751/jpsik.v3i2.1299

Abstract

AbstractThe study aims to know the communication strategy business that is applied by Kampung Wisata Bisnis Tegalwaru and  review the strategy of  the long run it will be carried out in the face of the licensing related to the implementation of the communication strategy business. The metode of researches is descriptive qualitatif method, in obtaining data using the method of indepth interviews, observations, documentation, and the study of the library. The result showed that in making the communication strategy business, Kampung Wisata Bisnis Tegalwaru make a long-term plan called Renstra (Rencana Strategis) the community empowerment. The obstacles or factors inhibiting the way the process of communication strategy to the business in Kampung Wisata Bisnis Tegalwaru is: Lack of facilities and infrastucture to accomodate visitors in large numbers, the lack of coordination in the team, as well as lisencing Kampung Wisata Bisnis Tegalwaru as a tourist village that hasn’t been registered in the Departement of Culture and Tourism of Bogor Regency. Keywords: Strategy, Communication Strategy Business, Kampung Wisata Bisnis Tegalwaru
Pengaruh Model Iklan Terhadap Citra Merek Produk Pond’s Sharah Adella R; Qoute Nuraini C; Layung Paramesti
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (781.877 KB) | DOI: 10.33751/jpsik.v3i1.1009

Abstract

AbstractThe study conducted to identify the effect of celebrity endorser on brand image. This study uses quantitative methods with techniques used are questionnaire and literature study. The questionnaires spread to 100 respondents, respondents selected were instagram followers @pondsindonesia. Theory used is Uses and Gratification because it said that the community has full power in choosing, viewing and reading the contents of media in order to satisfy their needs. The study uses simple linear regression technique with the result says that there is a significant influence of the celebrity endorser on brand image.Keywords: advertising, brand image, celebrity endorser
HUBUNGAN KUALITAS PELAYANAN INFORMASI DENGAN TINGKAT KEPUASAN PENGUNJUNG DI GEOPARK INFORMATION CENTER PALABUHANRATU Danu Triana; Qoute Nuraini; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.334 KB) | DOI: 10.33751/jpsik.v4i2.2510

Abstract

The aim of this research is to determine the characteristics of visitors. Finding the effective communication is delivered by the Geopark Information Center office in conveying information to visitors who come to the office. The formulation of the problem that arises in this research is to know how the Relationship between Information Services and Visitor Satisfaction Level at Palabuhanratu Geopark Information Center (GIC). As well as wanting to find out how strong is the real relationship between the service relations carried out by the GIC office with the satisfaction of visitors who come to the Geopark Information Center office.The results of this studyshows that the Relationship between the Quality of Information Services with the Level of Visitor Satisfaction at the Geopark Information Center were effective.Keywords: Palabuhanratu Geopark Information center (GIC); the quality of information services; visitor satisfaction level;.