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All Journal Excellent Proceeding Seminar LPPM UMP Tahun 2014 Riset Akuntansi dan Keuangan Indonesia Jurnal Analisis Bisnis Ekonomi Performance : Jurnal Bisnis dan Akuntansi Wasana Nyata WASANA NYATA
nugroho wisnu murti
Prodi Akuntansi, STIE Adi Unggul Bhirawa, Surakarta
Humanities Economics, Econometrics & Finance Education Social Sciences Veterinary Other

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Journal : Performance : Jurnal Bisnis dan Akuntansi

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ANALISIS PROFIL KONSUMEN UNTUK PEMBUATAN APLIKASI INDEKOS DENGAN PENDEKATAN DESAIN PROPOSISI NILAI Murti, Nugroho Wisnu; Sisilia, Kristina
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 9 No 2 (2019): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v9i2.788

Abstract

They are seeing the development of internet users in Indonesia which is growing rapidly. This is the basis for the emergence of applications that can facilitate the community in doing their work. One of them is doing work in terms of finding a homestay, especially in the student segment. The phenomenon found, the information offered is incomplete and the absence of services to help move goods. This study aims to determine the consumer profile which includes perceptions and expectations for the homestay application customer segment, namely students, so that it can be a reference for creating value propositions that are relevant for homestay applications. The study uses a qualitative approach that is descriptive. Data collection techniques used include interviews, observation, and documentation. In this study, the design of a consumer profile consists of three parts, namely customer jobs, customer science, and customer gains in the Value Proposition Design taken from Alexander Osterwalder and Yves Pigneur. In this study, generated perceptions and expectations of consumers of boarding room applications, among others, requires complete information, a lot of boarding references, there are features of ratting, booking, and chat forums, as well as there are goods transport services.
Co-Authors Indriyana Widyastuti Kristina Sisilia Nugrahaningsih, Putri Saptani Rahayu Setyaningsih, Titik Vitri Widyaningsih Widianto, Tri Yenni Khristiana