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All Journal IPTEK Journal of Proceedings Series Jurnal Manajemen Bisnis Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JAM : Jurnal Aplikasi Manajemen Jurnal Ekonomi dan Bisnis International Journal of Islamic Economics and Finance (IJIEF) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) At-Tadbir : jurnal ilmiah manajemen Business and Finance Journal Jurnal Bisnis dan Akuntansi Indonesian Journal of Islamic Economics and Business Jurnal Ekonomi Jurnal Manajemen dan Pemasaran Jasa
Yudi Sutarso
Department Of Magister Management, STIE Perbanas Surabaya, Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : At-Tadbir : jurnal ilmiah manajemen

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Peran Media Sosial, Ulasan Daring, dan Kepedulian Lingkungan pada Perilaku Pembelian Green Product Taufik Fajar Hidayatullah; Yudi Sutarso
At-Tadbir : jurnal ilmiah manajemen Vol 7, No 1 (2023): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v7i1.9217

Abstract

This study aims to analyze the role of social media on the marketing of green products by taking the role of online product reviews, subjective norms, environmental concerns, and green purchase intention on green purchase behavior. This study also involves the role of green trust as a moderating variable of the relationship between environmental concern and green purchase intention The data in this study were obtained through a questionnaire of 122 respondents who were used as samples and analyzed through purposive sampling technique. Using two-stage PLS SEM to analyze data, internal model analysis, and external model analysis. The findings in this study indicate that subjective norms have a major role in influencing the purchase intention of environmentally friendly products. Furthermore, online product reviews and social media marketing have a significant role in influencing the green purchase intention The role of green trust is also significant but is not able to moderate the relationship between environmental concern and green purchase intention.
Factors influencing satisfaction and intention to use Chatbot on purchase intention on E-Commerce Shopee. Ferdiansyah Hari Saputra; Yudi Sutarso
At-Tadbir : jurnal ilmiah manajemen Vol 8, No 1 (2024): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v8i1.12652

Abstract

This research analyses chatbot features on consumer satisfaction regarding intention to use and purchase intention in an e-commerce Shopee. This research also involves consumer satisfaction variables that significantly impact consumer usage and purchase intentions. The data in this research was obtained through a questionnaire from 108 respondents who were sampled and explained using a purposive sampling technique. Using WarpPLS and SPSS to analyze data. The findings in this research show that consumer satisfaction greatly influences purchase intentions and the use of chatbot features in Shopee e-commerce. Further interactivity, communication style, and responsiveness. and perceived ease of use also plays a vital role in influencing consumer satisfaction. The aim of this research is to show that several factors influence consumer satisfaction in using the Shopee chatbot feature, which will significantly impact consumers in deciding their purchase intentions and intentions to use a product when making online purchases via Shopee e-commerce.
Co-Authors Adinda Ridhia A.N Ainun Ainiyah Alya Rizky Natasya Amorita Azizah Alpha Andik Setiawan Aniek Maschudah Ilfitiah Bachtiar Eka Kaca Sungkana Bagus Suminar Basuki Rahmat Dendi Vio Anggriatama Djoko Budhi Setiawan Djoko Budi Setyawan Ersa Annisatul Hidayati Faizatul Hiqmah Ferdiansyah Hari Saputra Fika Fahmi Firdaus Gaguk Suprianto Ganestiana Diah Maharani Hane Andariksa Infanta Fazaaqbil Ridanti Iqbal Ramadhani Mukhlis Laila Saleh Martha Larasati Ayu Sekarsari Larasati Ayu Sekarsari Maytita Zafira Putri Meytita Zafira Putri Muhammad Ilham Mandrata Risky Amalia Hanum Sinarring Azi Laga Taufik Fajar Hidayatullah Windi Mega Lavenia Yuana, Irkhamnah Aisyah Yudha Herlambang Cahya Pratama