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All Journal IPTEK Journal of Proceedings Series Jurnal Manajemen Bisnis Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JAM : Jurnal Aplikasi Manajemen Jurnal Ekonomi dan Bisnis International Journal of Islamic Economics and Finance (IJIEF) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) At-Tadbir : jurnal ilmiah manajemen Business and Finance Journal Jurnal Bisnis dan Akuntansi Indonesian Journal of Islamic Economics and Business Jurnal Ekonomi Jurnal Manajemen dan Pemasaran Jasa
Yudi Sutarso
Department Of Magister Management, STIE Perbanas Surabaya, Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Indonesian Journal of Islamic Economics and Business

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Pengaruh Brand Image dan Kemudahan Akses terhadap Minat Berqurban di Masjid dengan Moderasi Religiusitas Amorita Azizah Alpha; Yudi Sutarso
Indonesian Journal of Islamic Economics and Business Vol. 8 No. 2 (2023): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v8i2.2023

Abstract

The condition of the majority Muslim population in Indonesia has a very significant potential for qurban (sacrifice). The development of community interest in qurban increases every year. This is because the organization of qurban slaughtering has become a routine for Muslim communities. Additionally, qurban also serves as a driving force for the economy and culture. The recommended location for qurban is the same as the place for Eid prayers, where mosques are one of the main choices for qurban. Factors influencing the community's interest in performing sacrifices in mosques are one of the aspects that need attention. Therefore, research is conducted to analyze these factors. However, it is not impossible for qurban to be performed elsewhere. This research involves 158 respondents from the Muslim community in Sidoarjo. Data is collected using Purposive Sampling and processed using SmartPLS. The data processing results indicate that brand image does not directly influence, but indirectly, with trust as a mediator, it has an effect on the interest in performing qurban in mosques. Direct and indirect ease of access, using trust as a mediator, has an effect on interest. Meanwhile, religiosity cannot moderate the relationship between brand image and ease of access to the interest in performing qurban in mosques.
Co-Authors Adinda Ridhia A.N Ainun Ainiyah Alya Rizky Natasya Amorita Azizah Alpha Andik Setiawan Aniek Maschudah Ilfitiah Bachtiar Eka Kaca Sungkana Bagus Suminar Basuki Rahmat Dendi Vio Anggriatama Djoko Budhi Setiawan Djoko Budi Setyawan Ersa Annisatul Hidayati Faizatul Hiqmah Ferdiansyah Hari Saputra Fika Fahmi Firdaus Gaguk Suprianto Ganestiana Diah Maharani Hane Andariksa Infanta Fazaaqbil Ridanti Iqbal Ramadhani Mukhlis Laila Saleh Martha Larasati Ayu Sekarsari Larasati Ayu Sekarsari Maytita Zafira Putri Meytita Zafira Putri Muhammad Ilham Mandrata Risky Amalia Hanum Sinarring Azi Laga Taufik Fajar Hidayatullah Windi Mega Lavenia Yuana, Irkhamnah Aisyah Yudha Herlambang Cahya Pratama