Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Islamic Finance
Azis Slamet Wiyono
IAIN Surakarta
Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE ELEMENTS OF THE MOVIE “KALAM-KALAM LANGIT” AND ITS EFFECT ON VISIT INTENTION OF HALAL TOURISM DESTINATION: THE MEDIATION OF AFFECTIVE IMAGE AND COGNITIVE IMAGE Wawan Saputra; Azis Slamet Wiyono
Journal of Management and Islamic Finance Vol. 1 No. 1 (2021): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.543 KB) | DOI: 10.22515/jmif.v1i1.3575

Abstract

This study seeks to determine the effect of elements in the movie “Kalam-Kalam Langit” on the visit intention of halal tourism destinations through affective and cognitive image. This study employed a quantitative approach with 100 respondents whose specific criteria of have watched the movie “Kalam-Kalam Langit”. Questionnaires were distributed offline and online using Google Forms. Nonprobability sampling was used for sampling techniques. The data analysis method was multiple regression analysis and multiple testing employing SPSS version 2.3 to determine the relationship of independent and dependent variables through mediating variables. The results show that there is a positive and significant effect of elements in the movie on cognitive and affective images. The results also show that affective and cognitive images have a significant positive effect of the elements in the movie “Kalam-Kalam Langit” on the visit intention of tourist attractions in the movie. However, the results showed that the cognitive image and the affective image did not mediate the effect of the elements in the movie on the visit intention of tourism destinations.
Co-Authors Wawan Saputra