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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
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STIE Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis

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DETERMINAN FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SCOOTER SCOOPY DI KOTA BANJARMASIN - Mohdari; Penta Lestarini Budiati; J.M. Verawaty Sitorus
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 2 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.2 September 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, This study aims to re-examine the factors that influence consumer purchasing decisions for motorbikes with scoopy type in Banjarmasin. The factors used are product quality, price perception, and brand image which are hypothesized to influence the purchase decision of a scoopy scooter. The analysis method used is multiple regression analysis with the help of the SPSS for window version 22 statistical program and hypothesis testing which is guided by if the P value <0.05 then the conclusion is Ha accepted and if P value> 0.05 then Ha is rejected. The results show that there is an influence positive product quality, price perception and brand image on purchasing decisions either partially or simultaneously.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PERUMAHAN SUBSIDI PADA PT ABSY PROPERTY BANJARMASIN - Mohdari; Rika Sylvia
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 1 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 14. No.1 Maret 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract

The problems research concern about the quality of the products offered are not in accordance with the actual condition of the building, the price tends to rise every year so that the down payment issued by consumers is also getting higher and the lack of promotion of housing products so that not many consumers know. This is intended to analyze factors of product quality, price and promotion of the decision to purchase subsidized housing at PT Absy Property, so that it can be processed and presented in the form of systematic, accurate, and justifiable data. The results of this research explain that all variables have a positive effect and the significance of this can be seen from the coefficient of determination (R Square) which reaches 0.268 which means that the remaining 26.8% of 73.2% can be explained by other variables not included in the research model. The conclusion of this research is the analysis of product quality, price and promotion have a positive and significant effect on the decision to purchase subsidized housing at PT Absy Property Banjarmasin.
Co-Authors J.M. Verawaty Sitorus Penta Lestarini Budiati Rika sylvia