Article Per Year (5 Year)
p-Index From 2019 - 2024
0.882
P-Index
This Author published in this journals
All Journal Jurnal PADMA: Pengabdian Dharma Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Utama (Juria) Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia
Anah Furyanah
Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Kontigensi: Jurnal Ilmiah Manajemen

 1 
Social Media Is A Moderating Variables of purchasing Decisions Anah Furyanah; Pramono Hari Adi; Haidilia Maharani
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 1 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v9i1.110

Abstract

This study analyzes the effect of price, promotion, and social media on purchasing decisions and analyzes social media to moderate price and promotion variables. A quantitative approach using a questionnaire tested with validity and reliability by using SPSS 2.6 using regression and Moderated Regression Analysis (MRA) to determine the ability to analyze between variables. This research was conducted on coffee businesses that had just entered the coffee market and were influenced by various factors. In this study, price and promotion have a significant effect on purchasing decisions. Meanwhile, social media has no significant effect on purchasing decisions. Therefore, social media is unable to moderate prices and promotions on purchasing decisions. With the results of this study, the Cilumping Robusta Basma coffee business must take advantage of the benefits in increasing sales. It is carried out on a coffee product business that is starting to develop, and there has never been an analysis of price and promotion, so the author wants to know what factors can encourage consumers to make purchasing decisions.
Co-Authors Dini Sulistia Haidilia Maharani Janudin Janudin Pramono Hari Adi Siti Alfiah Widya Oktaviani