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All Journal JAM Jurnal Ilmiah Universitas Batanghari Jambi Jurnal ASET (Akuntansi Riset) Ilomata International Journal of Tax and Accounting International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Accounting Information System, Taxes, and Auditing Journal (AISTA) Entrepreneurship and Small Business Research
Zahara Zahara
Politeknik Negeri Padang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Entrepreneurship and Small Business Research

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"Not a lot of benefits, but you can survive”, the role of technology in micro business resilience during the Covid-19 pandemic Diah Gandoriah; Eka Siskawati; Zahara; Oladokun Nafiu Olaniyi
Entrepreneurship and Small Business Research Vol. 1 No. 2 (2022): Entrepreneurship and Small Business Research (August-November)
Publisher : Publication Division of International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.059 KB) | DOI: 10.55980/esber.v1i2.32

Abstract

The existence of the Indonesian MSME group is recognized as the backbone of national economic development. However, the limited resources of MSME actors are a challenge for MSME actors in adjusting to environmental changes and adapting to the digital technology used. Therefore, this study aims to see and explore the acceptance model of digital technology in the resilience of micro-enterprises in the city of Padang. This research is a non-positivism research with a phenomenological design. The object of this research is micro-enterprises in the city of Padang, selected purposively with snowball sampling. Data was collected by means of in-depth interviews and naturalistic observations. The results of this study found that digital technology helps micro-enterprises to survive during the COVID-19 pandemic. In addition, the cost of implementing the technology tends to be more economical. The use of technology is able to create a wider target market. This research provides an understanding of the role of digital technology in maintaining the resilience of micro-enterprises during the COVID-19 pandemic.
Social Computing: A Model of Technology Acceptance to Maintain Micro Enterprise Business During Covid-19 Zahara Zahara; Diah Gandoriah; Shalu Kumari; Eka Siskawati
Entrepreneurship and Small Business Research Vol. 1 No. 3 (2022): Entrepreneurship and Small Business Research (December - March)
Publisher : Publication Division of International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.296 KB) | DOI: 10.55980/esber.v1i3.59

Abstract

MSMEs are entrepreneurship growth channels whose existence is recognized as the backbone of national economic development. However, not all MSMEs use technological developments in their business processes. Weak individual skills and expertise as a result of weak mastery of Science and Technology (IPTEK) in a general sense and technological mastery of related products and services in a specific sense. This has an impact on the acceptance of MSME actors for the existence of technology for business continuity, therefore this study aims to see how social computing can affect the technology acceptance model by micro-entrepreneurs in maintaining business. This research is a qualitative research with a phenomenological design. The object of this research is the five people of Padang City micro-entrepreneurs, selected purposively with snowball sampling . Data was collected by means of in-depth interviews and naturalistic observations. This study uses data triangulation to test the validity of the data. The results of this study found that technological efficiency can improve business performance. Besides, the use of technology is able to make the effectiveness of business continuity. The use of technology is also user-friendly when used by users. This study provides implications regarding social computing that occurs between business actors and technology adoption that affects business actors in accepting technology for business resilience.
Co-Authors Ananto, Rangga Putra Dandi Aprila Diah Gandoriah Diah Gandoriah Dita Maretha Rissi Eka Rosalina Eka Siskawati Eka Siskawati Firman Surya Haniva Dela GUSTA Helni Rahma Fitri Hidayatul Ihsan Ilham Aulia Aldrin Josephine Sudiman Meri YULIA Nindy Wijayanti Oca Amartya Awdes Oladokun Nafiu Olaniyi Rahmayani, Rezkia Reno Fithri Meuthia Shalu Kumari Ulfi Maryati Wiwik Andriani Zalida Afni