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All Journal Jurnal Multidisiplin Madani (MUDIMA) JEBI (Jurnal Ekonomi dan Bisnis Islam) Maqdis: Jurnal Kajian Ekonomi Islam
Mayang Larasati
Universitas Islam Negeri Imam Bonjol Padang
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Maqdis: Jurnal Kajian Ekonomi Islam

 1 
THE EFFECT OF HALAL TOURISM DEVELOPMENT ON THE INCOME OF MSMEs AROUND PADANG BEACH MAYANG LARASATI
Maqdis: Jurnal Kajian Ekonomi Islam Vol 7, No 2 (2022): Juli - Desember 2022
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v7i2.499

Abstract

MSMEs are an important part of the economy. Many efforts have been made by the government to support the performance of MSMEs, one of which is through the tourism object development sector. The existence of a tourist object is expected to be able to encourage MSMEs income in the tourist attraction area. This study uses a quantitative method with the aim of seeing the effect of developing halal tourism objects with location, promotion, accessibility, facilities, and accommodation variables on MSME income around Padang Beach. The research sample is 100 MSMEs around Padang Beach. SPSS version 25 was used to analyze the data in this study. The results of the study show that: 1) location has a positive and significant effect on MSMEs income; 2) tourism promotion has a positive and significant effect on MSMEs income; 3) accessibility has a positive and significant effect on MSMEs income; 4) facilities have a positive but not significant effect on MSMEs income; 5) accommodation has a negative and insignificant effect on MSMEs income; 6) location, tourism promotion, accessibility, facilities, and accommodation all simultaneously have a positive and significant effect on the income of MSMEs around Padang Beach.
VANAME SHRIMP MARKETING STRATEGY AT PT DPP KAUR REGENCY Rahmi Yuristia; Henny Maria Asona; Redy Badrudin; Mayang Larasati; Martina Martina; Reflis Reflis
Maqdis: Jurnal Kajian Ekonomi Islam Vol 8, No 1 (2023): Januari - Juni 2023
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v8i1.444

Abstract

Cultivation of vaname shrimp ponds is conducted by PT. DPP exclusively, but many other companies are also involved in the vaname shrimp cultivation business center, which creates competition. To compete with other shrimp pond businesses, a marketing strategy is needed. The methods used are EFAS (External Factor Analysis Summary) and IFAS (Internal Factor Analysis Summary) analysis, SWOT analysis, and QSPM analysis. Based on the results of the SWOT matrix analysis, it is evident that the strategic position is in quadrant (I) where the strength factor is greater than the weakness factor and the opportunity factor is greater than the threat factor, thus indicating an aggressive strategy (Growth-Oriented Strategy). This means that PT DPP vannamei shrimp company is in a potential position, making it highly likely to continue doing business optimally. The prioritized alternative marketing strategies for vaname shrimp are: 1) maintaining good relations with consumers by fulfilling consumer orders according to demand, and 2) utilizing adequate facilities and infrastructure to maintain products in accordance with sales standards.
Co-Authors Febriani Febriani Henny Maria Asona Lenny Hasan Martina, M Putra, Sapta Eka Rahmi Yuristia Redy Badrudin Reflis Reflis Romy Yunika Putra Trinitaria Marlis Putri