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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Ubhara ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Disrupsi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Lia Nirawati
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Pendidikan Ekonomi (JURKAMI)

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PENGARUH MEDIA SOSIAL DAN POTONGAN HARGA (DISKON) TERHADAP MINAT BELI PRODUK ROUGHNECK DI SHOPEE Ivander Lioneld Sutanto; Lia Nirawati
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 1 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i1.2031

Abstract

In today's digital era, the role of e-commerce and Social Media is very important in developing and expanding a business, of course, providing Discounts is also a marketing strategy that can increase interest in buying products. This study aims to find out and analyze the influence of Social Media and Discounts on Interest in Buying Roughneck products on Shopee. This type of research is descriptive quantitative with an associative approach and uses multiple linear regression analysis. The sample in this study is consumers who attend Roughneck official stores at Shopee, totaling 2.1 million and are determined using the Slovin formula calculation with a sample of 100 respondents. The sampling technique used in this study was nonprobability sampling with a purposive sampling approach.  The results of this study show that simultaneously, the variables of Social Media and Discounts have a positive and significant effect on Buying Interest. Partially, the variables Social Media and Discounts have a positive and significant effect on the variables of Buying Interest
Co-Authors Fania Putri Nuriska Gheasya Nonik Indrasari Ivander Lioneld Sutanto Khowin Ardianto Lukitasari Lukitasari Mohammad Rizal Rifans Wibowo Nadilla Putri Pertiwi Ninda Amaliatus Dwiana Putri Prastikasari Redyvastyo Ari Nurogo Sukaina Abir Silvia Yani Maila Santi