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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Ubhara ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Disrupsi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Lia Nirawati
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : International Journal of Economics Development Research (IJEDR)

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SWOT Analysis in Improving Competitiveness of Cleanwear Shoe Washing Services Gheasya Nonik Indrasari; Lia Nirawati
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4646

Abstract

This study aims to improve the competitiveness of Cleanwear shoe washing services Surabaya City branch through SWOT analysis, namely strengths, weaknesses, opportunities, threats. This study used a qualitative descriptive approach, and data collection was carried out through data narratives, namely interviews (oral and written), observation, and documentation. The principle of suitability and adequacy is based on the research of informants. There are five informants who serve as the basis of this study. Results show that the current state of Cleanwear is in quadrant 1, which indicates that the company is in a favorable condition because the company has the ability to select multiple opportunities at this time to enable optimal expansion, growth, and progress. In this condition, the Surabaya branch of Cleanwear faces a huge market opportunity. The strategy that must be carried out is to minimize internal problems so that it can seize better market opportunities.
Co-Authors Fania Putri Nuriska Gheasya Nonik Indrasari Ivander Lioneld Sutanto Khowin Ardianto Lukitasari Lukitasari Mohammad Rizal Rifans Wibowo Nadilla Putri Pertiwi Ninda Amaliatus Dwiana Putri Prastikasari Redyvastyo Ari Nurogo Sukaina Abir Silvia Yani Maila Santi