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All Journal EKONOMIS : Journal of Economics and Business Media Bina Ilmiah Jurnal Infokes (Informasi Kesehatan)
Widwi Handari Adji
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Humanities Dentistry Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : EKONOMIS : Journal of Economics and Business

 1 
Pengaruh Gaya Kepemimpinan terhadap Kinerja Karyawan pada PT. XYZ Bandung Lina Gunawan; Fifi Alifia; Widwi Handari Adji
Ekonomis: Journal of Economics and Business Vol 6, No 1 (2022): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i1.508

Abstract

Each company must have a leader with his or her leadership style. Leadership style means a process in which a person influences another person or group in his or her efforts to achieve a particular goal has been identified between leaders and their employees, an effort to improve employee performance as a task for leaders to organize the use of leadership for an organization.This research aims to find out the influence of leadership style on Karayawan's performance at PT XYZ BandungThe research methods used are questionnaires, interviews and literature. The research sample was all employees of PT XYZ Bandung numbering up to 40 respondents.The results of the study using calculations of the correlation coefficient of 0.661 showed that the relationship of leadership style to employee performance had a significant impact the coefficient of determination was 47.3%The known influence of leadership styles was 47.7% while the remaining 56.3%.
Pengaruh Digital Marketing terhadap Minat Beli Konsumen Pada Jasa Tour dan Travel Mega Trans Holiday Dewi Rosita; Elgi Manansyah; Widwi Handari Adji
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.663

Abstract

This study aims to determine how the influence of digital marketing on consumer buying interest in mega trans Bandung tour and travel services, and what are the advantages and disadvantages of digital marketing for business people and customers. In this study, descriptive research is combined with quantitative research by providing data obtained through quantitative and statistical methods. Interviews and surveys were used to collect data for this investigation. The results and analysis show that the digital marketing variable has a positive and large effect on consumer buying interest, with a strong influence because the rest is influenced by other variables that are not included in this research model. Having a well-designed website or app to attract and engage potential clients is critical to digital marketing success.
Co-Authors Alya Tazkia Al Fath Dewi Rosita Elgi Manansyah Fifi Alifia Fitrilia Diah Ayu Erlina Jaya Permana Lina Gunawan Nadya Ulfa Agusriani Nur Haqiqi