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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Cakrawala Repositori Imwi Coopetition : Jurnal Ilmiah Manajemen Banking & Management Review
Ryan Kurniawan
Universitas Widyatama
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Coopetition : Jurnal Ilmiah Manajemen

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Pengaruh Kelengkapan Produk dan Lokasi Terhadap Minat Beli Konsumen Pada Giant Expresss Sukabumi : Studi Kasus konsumen Giant Expresss Sukabumi Ryan Kurniawan; Yuniar Aisah Krismonita
Coopetition : Jurnal Ilmiah Manajemen Vol. 11 No. 2 (2020): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v11i2.112

Abstract

Retailing is the entire business activity associated with selling and providing services to end consumers. The retail business in Indonesia is progressing well which is always followed by very intense competition between companies. Although retail sales are on the rise, according to the financial statements for 2018 PT. Hero Supermarket Tbk shows a decline and loss is supported by the closing of several Giant Express stalls in various cities. As such, this study aimed to determine whether product completeness and location influenced the buying interest in Giant Express supermarkets. A total of 100 respondents were surveyed, using the purposive sampling method. The data analysis techniques used in this study are validity test, reliability test, classical assumption test, descriptive and hypothesis test. The results show that 1) Product completeness has a partial and significant effect on Consumer Buy Interest, 2) Location has a significant and significant effect on Consumer Buy Interest, and 3) Product completeness and Location Equity has a significant impact on Consumer Buy Interest.
Co-Authors Diky Aulia Akmal Pawit Wartono Riki Matahari Yuniar Aisah Krismonita