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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian
Vivi Pangestu
STIE Pembangunan Tanjungpinang
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Journal : Jurnal Inovasi Penelitian

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PEMANFAATAN MEDIA SOSIAL SEBAGAI PENGEMBANGAN USAHA KULINER (STUDI KASUS DI KELURAHAN KIJANG KOTA RW 02) Yuritanto Yuritanto; Vivi Pangestu; Armansyah Armansyah
Jurnal Inovasi Penelitian Vol 2 No 5: Oktober 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i5.920

Abstract

People are very popular using social media to communicate, communicate, transact. Exchange information and capture photos. Business in the culinary field is a promising business, because food is one of the basic needs. This study aims to determine the use of social media as a culinary business development. The source of data in this study is primary data obtained through direct interviews with research subjects, namely business owners or employees, direct observation and documentation of the research object. The research location is in Kelurahan Kijang Kota RW 02. The results of this study conclude that culinary businesses are carried out using social media well and the most widely used social media is the use of Instagram.
Co-Authors Armansyah Armansyah Meptilia Dwiradita Muhammad Hyasrian Mutamima Mutamima Sri Kurnia Yuritanto, Yuritanto