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All Journal Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION
Ana Rosmiati
Institut Seni Indonesia Surakarta
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION

 1 
Elemen Visual Desain Sampul Piringan Hitam Album Keroncong Produksi Lokananta Tahun 1959-1971 Astina Astina Yuliana; Ana Rosmiati
CITRAWIRA : Journal of Advertising and Visual Communication Vol 2, No 2 (2021)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v2i2.4014

Abstract

Vinyl records have various cover designs according to the development of modern technology. This study discusses the use of visualization of the album cover design of the 1959-1971 Lokananta keroncong album which is contained in several visual elements, namely typography, illustrations, colors and layouts. Based on the analysis conducted, the use of visual elements complement each other by having their own characteristics. Photographic and computer techniques were used on the album cover.
Fungsi Dan Makna Point Of Interest Dalam Unsur Grafis Pada Label Makanan Tradisional Getuk Goreng Di Sokaraja Nawang Nila; Ana Rosmiati
CITRAWIRA : Journal of Advertising and Visual Communication Vol 2, No 2 (2021)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v2i2.4012

Abstract

Point of Interest (center of attention) becomes important for identity on product labels for Sokaraja fried getuk packaging. On each label, Sokaraja fried getuk uses a different center of attention from one label to another. This study aims to determine the role of the center of interest in the fried getuk label. The research method used is descriptive qualitative research by extracting data from primary and secondary sources such as interviews and literature studies. Through the perspective of the theory of graphic elements and design principles as the unit of analysis for the label of getuk goreng Sukaraja. Based on data analysis, it was concluded that the Sokaraja Fried Getuk Label has the characteristics of traditional visual elements and is dominated by red. Aspects of typography tend to be serif, sans serif, and script, using symmetrical and asymmetrical compositions. Design principles such as unity, proportion, balance, rhythm, and emphasis are visual elements that are composed quite well.
Analisis Brand Awareness Konsumen Melalui Iklan “Sumba Scarf Signature” Wearing Klamby di Media Sosial Sulis Maulida Hannani; Ana Rosmiati
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 2 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i2.4728

Abstract

Abstract :The increase in social media users has made many brands nowadays use it as an advertising medium, especially YouTube and Instagram. Seeing this, the researcher wanted to know the level of brand awareness of ten followers from Klamby's Instagram through the Sumba Scarf Signature ads, which were selected using purposive sampling method. Data collection methods that are applied to this descriptive qualitative research are observation, interviews, and literature study. Then, those data are processed through three stages of Miles and Huberman's interactive analysis. As for analyzing the value and knowing the level of brand awareness, researchers use the theory of David A. Aaker. The results obtained from this study are there is a fairly good response and subject knowledge regarding visual advertisements and the products displayed, and the Klamby brand occupies the position of Brand Recognition in the Brand Awareness pyramidKeywords : Social Media Advertising, Brand Awareness Abstrak :Meningkatnya pengguna media sosial membuat banyak brand kini memanfaatkannya sebagai media periklanan, terutama YouTube dan Instagram. Menilik hal tersebut, peneliti hendak mengetahui bagaimana tingkat brand awareness sepuluh follower Instagram Klamby melalui iklan Sumba Scarf Signature yang diseleksi melalui metode purposive sampling. Metode pengumpulan data yang diterapkan pada penelitian kualitatif deskriptif ini ialah observasi, wawancara, dan studi pustaka. Kemudian, data tersebut diproses melalui tiga tahap analisis interaktif Miles dan Huberman. Adapun untuk menganalisis nilai dan mengetahui tingkat brand awareness, peneliti menggunakan teori David A. Aaker. Hasil yang diperoleh dari penelitian ini ialah adanya tanggapan dan pengetahuan subjek yang cukup baik terhadap visual iklan beserta produk yang ditampilkan, dan brand Klamby menempati posisi Brand Recognition pada piramida Kesadaran Merek.Kata Kunci : Iklan Media Sosial, Kesadaran Merek
Co-Authors Astina Astina Yuliana INDY RAFIA Nawang Nila Sulis Maulida Hannani