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All Journal Jurnal ICT : Information Communication & Technology Jurnal Manajemen Jurnal Cahaya Mandalika JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Journal of Practical Computer Science (JPCS) Journal of Comprehensive Science (JCS) Jurnal Pemberdayaan Umat Jurnal Penelitian Pendidikan Indonesia
Robertus Suraji
Universitas Bhayangkara Jakarta Raya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Manajemen

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The Impact Of Competitive Strategy And Intellectual Capital On SMEs Performance Istianingsih; Robertus Suraji
Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.677

Abstract

This study aims to examine the impact of competitive strategies and intellectual capital on the performance of Small and Medium Enterprises (SMEs). The research sample is the owners of SMEs in the Banten region. The number of final samples obtained that can be included in the test is as many as 181 respondents of SME owners or 60.33% of the total intended respondents. The data analysis technique used is regression with structural equation models. The results showed that the Competitive Strategy proved to have a positive effect on the success of SMEs. The choice of the right competitive strategy can improve SME performance. Intellectual Capital Management is also proven to have a positive effect on the success of SMEs. The greater the Intellectual Capital, the more it will encourage SMEs to perform better. The implication of the results of this study is that in order to improve the competitiveness and success of SMEs, it is necessary to choose the right competitive strategy and manage their intellectual capital well.
Co-Authors Adelina Suryati Cahyadi Husadha Ery Teguh Prasetyo Ery Teguh Prasetyo Fadhila Fajri Putri Herlawati Herlawati Hidayat , Wastam Wahyu Ikhsan Dwikurniawan Ikhsan Dwikurniawan Istianingsih Sastrodiharjo, Istianingsih Jen Fathur Rahman Maidani Muhammad Yasir noeman noeman Purnomo, Rakhmat R. Wisnu Prio Pamungkas Tri Widyastuti