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All Journal Jurnal Pengabdian UntukMu NegeRI J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Bilancia : Jurnal Ilmiah Akuntansi Muhammadiyah Riau Accounting and Business Journal Jurnal Akuntansi dan Keuangan Akuntansi'45 : Jurnal Ilmiah Akuntansi EKONOMIKA45 Comsep : Jurnal Pengabdian Kepada Masyarakat Digital Business Journal (DIGIBIS)
Rudi Syaf Putra
Universitas Muhammadiyah Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Akuntansi dan Keuangan

 1 
PENGARUH INSENTIF DAN LOYALITAS TERHADAP KINERJA DRIVER GOJEK DI KOTA PEKANBARU RUDI SYAF PUTRA; DION OKTAMADE; INTAN PUTRI AZHARI
JURNAL AKUNTANSI DAN KEUANGAN Vol 12 No 1 (2023): Jurnal Akuntansi dan Keuangan
Publisher : Fakultas Ekonomi Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/jak.v12i1.2666

Abstract

This study aims to analyze the effect of incentives and loyalty on the performance of Gojek drivers in Pekanbaru City. The independent variables used are incentives and loyalty. While the dependent variable used is performance. This study uses a quantitative approach with multiple linear regression analysis models and the company population of all Gojek drivers in Pekanbaru City. The number of samples used in this study were 380 respondents. The results show that incentives have a positive effect on performance and loyalty has a positive effect on performance. Then incentives and loyalty simultaneously affect the performance of Gojek drivers in Pekanbaru City.
Co-Authors Adriyanti Agustina Putri Agustiawan Agustiawan Agustiawan Agustiawan Amelia Ramadani Anisya Anisya Cindi Fatika Suci Dion Oktamade Dwi Fionasari Ervina Simme Intan Putri Azhari Lawita, Nadia Fathurrahmi Rama Gita Suci Siti Rodiah Siti Samsiah Siti Samsiah Suriyanti, Linda Hetri Vinni Qisthi Arini Wira Ramashar