Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Communicare : Journal of Communication Studies Jurnal Mutakallimin : Jurnal Ilmu Komunikasi
Risa Dwi Ayuni
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Communicare : Journal of Communication Studies

 1 
Crowdsourcing : Tools for Viral Marketing : Phenomenological studies #anysongchallenge on Tiktok online platform Risa Dwi Ayuni
Communicare : Journal of Communication Studies Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101009220223

Abstract

Tiktok is no longer new as Digital Marketing platform. By offering the convenience of creating content without involving video editing applications, it makes users more able to create their interests only with a mobile phone. Massively developed communication technology allows consumers to actively participate in various business activities. Not only relying on companies, but many other collaborative methods, one of which is crowdsourcing. The development of social media has facilitated the rapid development of crowdsourcing as an innovative tool in the field of marketing. One of the cases discussed in this phenomenological study is a song called Anysong by a South Korean singer named Zico. Using phenomenology, it shows that crowdsourcing, that empower the power of internet crowd, has massive effects as innovation in promotion.
Co-Authors Khairani Khairani Muhammad Helmy Sandi Sandi Syafiq Syafiq