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All Journal Cakrawala Pendidikan Jurnal Manajemen Teknologi Jurnal Pendidikan Indonesia Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) Jurnal ASPIKOM BISMA (Bisnis dan Manajemen)

Eliot Simangunsong

Universitas Prasetiya Mulya

Author-ID : 380524

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 9 Documents Claim Missing Document

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Articles

Analysing Parallel Interaction in Supply Chains: A Supply Chain Network Perspective Simangunsong, Elliot
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.428 KB)

Product characteristic uncertainty in supply chains-cases from the food industry Simangunsong, Eliot
Jurnal Manajemen Teknologi Vol 11, No 1 (2012)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.482 KB)

The food industry is a complex supply chain, where the path of a specific food product may vary and the supply chains within the food industry may have different structures from each other.Â Another important characteristic of the food industry is the high frequency of new product introductions; this increases choice for consumers and initiates uncertainty related to product issues such as high product failure rates, short product life cycles and high inventory holding costs. Consequently, it is important to understand product characteristic as a source of supply chain uncertainty, how they can be managed and the resulting impact on performance. This paper presents a review of the available literature on supply chain uncertainty and related fields, highlights that although product characteristic has been identified as a source of uncertainty, insufficient empirical evidence has been presented. Multi-case study research, using semi-structured interviews, has been conducted across a group of inter-related companies in the food industry in Indonesia to investigate the role of product characteristic in creating uncertainty.Â The result of analysis helps to refine the concept and provides a basis for detecting and managing product characteristic uncertainty, critical in the current competitive context. Keywords: Supply chain uncertainty; Food Industry; Uncertainty management

THE ROLE OF SOCIAL MEDIA IN INDONESIA FOR BUSINESS TRANSFORMATION STRATEGY Simangunsong*, Eliot; Handoko*, Rudy
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.614 KB)

The rise of social media in today?s digital era is considered important because it helps people communicate and share information online. It is not surprising that ease of sharing information and communicating through social media has an impact on increasing many online activities, including business activities. This phenomenon is an inspiration that researchers can use to uncover the role of social media in Indonesia for business activities by knowing the factors that can influence a social media follower or fans into actual buyers. By surveying users of social media, 546 responses were collected from social media entrepreneurs and social media buyers. The data analysis showed there is enough evidence that social media is being used for business. The frequency of social media usage has strong links to users to use to buy products or do business in that venue. Young people, such as college students, tend to use social media for business more than those with higher levels of education who may already have permanent jobs. Multiple regression analyses have resulted in a proposed model of social media use for business and offers five major factors that influence satisfaction and performance when doing business on social media.Keywords:Social media, Social commerce, Business performance, Entrepreneurs* School of Business and Economics, Universitas Prasetiya Mulya, Kampus Cilandak, Jakarta, Jl. RA. Kartini (TB Simatupang) Cilandak Barat, Jakarta, 12430, Indonesia https://doi.org/10.21632/irjbs.13.1.99-112

Learning Style Preference: Results of Repetitive Cross-Sectional Surveys in an Higher Education Institution Simangunsong, Eliot
JPI (Jurnal Pendidikan Indonesia) Vol 9, No 4 (2020)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Using the theoretical framework of the Felder-Silverman Learning Styles Model, this study aims to understand the learning styles of middle school students entering the university to promote teaching innovation and improve the quality of the learning experience. A quantitative research method was applied through repeated cross-sectional surveys for 3 years among 2,325 students. Systematic analysis is applied to investigate respondent learning styles. Data analysis showed a significant difference in terms of the sex of students, while in terms of graduation years, the proportion of sequential students showed a significant increase from 2014 to 2016; this might imply that students from scientific or analytic backgrounds increasingly choose management schools. As expected, management students are active in character, except in accounting programs, where sensing learners are dominant. Innovative, active and visual-based learning is also preferred. Through the findings of this study, we conclude that interest in studies is related to the learning dimensions. The teaching style must follow the characteristics of the learning dimensions to provide an optimal learning experience. Here, it is important to implement an innovation-based learning process in higher education institutions.

FACTORS DETERMINING THE QUALITY MANAGEMENT OF HIGHER EDUCATION: A CASE STUDY AT A BUSINESS SCHOOL IN INDONESIA Eliot Simangunsong
Jurnal Cakrawala Pendidikan CAKRAWALA PENDIDIKAN, VOL. 38, NO. 2, JUNE 2019
Publisher : LPMPP Universitas Negeri Yogyakarta

Despite the facts that higher education institutions are the source of quality concept and theory, they have been lagging behind manufacturing or service businesses in embracing and carrying out proper quality management. Managing quality in higher education is a difficult task due to several factors such as different perspectives between stakeholders and traditional characteristics of institutions. On the other hand, accreditation, for example by the Indonesian Bureau of Higher Education Accreditation, and international accreditation bodies, such as AACSB, EQUIS, is perceived as a tool to demonstrate a certain quality threshold. However, many studies argue that periodic quality assessments using recognized accreditation bodies do not touch inherent quality issues in education, and that they are generally used as an exercise of quality control. The objective of this study is to look beyond quality assessments using these recognized accreditation bodies and examine dimensions of quality from university's stakeholder’s point of view, especially the stakeholder that represents the demand side. Factor analysis is conducted, and the number of factors proposed by the results are identified. There are seven quality dimensions that have impacts on the quality management system in higher education. Three dimensions are new findings, i.e., the importance of providing health and insurance, the importance of good ambiance of campus environment, and stakeholder’s explicit ability to demonstrate quality in higher education.

GENERATION-Z BUYING BEHAVIOUR IN INDONESIA: OPPORTUNITIES FOR RETAIL BUSINESSES Eliot Simangunsong
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Abstract. Advances in information and communication technology have caused two major changes in the business world. Firstly, they have caused a wave of new companies emerge that base their business models on the internet. Secondly, they have given rise to the birth of a new group of buyers, known as Generation-Z, who level of expectation and response to consumption are different. Both of these changes -- in business model and in consumption behaviour -- have broad impacts on how companies connect with their business partners and customers. The main purpose of this study is to investigate Generation-Z’s buying behaviour and how this knowledge helps to bring new opportunities for retail business. We applied a qualitative research method through deep interview of 23 respondents. This study finds that Generation-Z customers in Indonesia have a strong tendency to shop online; they show distinctive behaviours particularly when shopping for clothes and food & beverage. The demographic bonus that Indonesia has enjoyed since 2012 also highlights how this generation is important in business environment in the country

Identifying Personal Characteristics of Social Media Entrepreneurs in Indonesia Eliot Simangunsong
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i2.934

Social media is currently not only used to communicate with friends but as a platform for business. This trend has been increasing since the Covid-19 pandemic, where more and more people are using it to buy and sell. However, there are doubts in running a business through social media, i.e., the absence of the right business strategy, understanding of business competition, and the personal characteristics of the people it needs. Therefore, this study aims to determine the ideal personal characteristics needed in running a social media-based business. Using qualitative research methods, data analysis from 20 interviews identifies twelve characters, six of which are critical to someone who has good potential to do business on social media and who can make the most of it. The suitability of an entrepreneur’s character and the demands of doing business on social media will lead to positive attitudes that are key to business success.

The factor analysis of demographic, purchasing behaviour, and customer satisfaction of budget hotel Eliot Simangunsong
BISMA (Bisnis dan Manajemen) Vol. 13 No. 2 (2021)
Publisher : Universitas Negeri Surabaya

Budget hotels are growing in Indonesia because of the increased number of business travelers and budget travelers. Nevertheless, budget hotels face increasingly fierce competition to attract customers and sustain growth. This research aims to identify factors that determine budget hotels' guest satisfaction. A quantitative approach with the survey as a research instrument has been applied and collected 363 respondents. Data analysis using SPSS shows that monthly spending, frequency of staying, and lifestyle factors are the main determinants of visitor's decision to stay in a budget hotel. This result indicates that the more prudent the visitor lifestyle, the more likely they will remain at a budget hotel. Furthermore, the Friedman test shows the degree of importance of each factor influencing guest satisfaction in a budget hotel. A posthoc analysis with Wilcoxon signed-rank tests (Bonferroni correction applied) found that cleanliness, price, and location become the utmost important factors determining guest satisfaction.

Analysis of Exhibition Service Quality Dimensions: A Case in Indonesia Eliot Simangunsong; MG. Agesti Setyorini
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.70

Exhibition management is a complex process which is why it is important to understand the elements of the exhibition that attract potential visitors and exhibitors to create a successful exhibition where there are many visitors and exhibitors. There are many factors, e.g., venue facilities, contractors, ease of access, and recreation around the location that plays an important role that form the basis of a successful exhibition. However, there is no consensus among researchers on this issue. Previous research has different arguments as to which factors are more important, although most agree that overall satisfaction with the quality of exhibition services relates to visitor satisfaction. Visitor satisfaction is hypothetically closely related to the dimensions of SERVQUAL and therefore, this study aims to identify components of service quality extracted from previous research that have a significant influence on the quality of exhibitions and therefore increase the source of revenue for exhibition companies. The unit of analysis in this research are organizer companies and their customers. SPSS software used to analyze data and analyze confirmatory factor analysis using SMART-PLS produces a modified SERVQUAL model which shows that non-tangible has the strongest influence on service quality, followed by cluster effect, other and tangible dimensions. Keywords: service quality, exhibition, servqual, purchase intention, management

Co-Authors Elisabeth Novira Da Silva MG. Agesti Setyorini Rudy Handoko

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