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All Journal Journal of Management - Small and Medium Enterprises (SME's) E-Amal: Jurnal Pengabdian Kepada Masyarakat
Apriana H J Fanggidae
Program Studi Manajemen-Fakultas Ekonomi Dan Bisnis-Universitas Nusa Cendana
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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Journal : Journal of Management - Small and Medium Enterprises (SME's)

 1 
PENGARUH SEGMENTASI DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN WISATAWAN PADA RUMAH MAKAN Iis Indriyarti D Kiwang; Apriana H J Fanggidae; Rolland E Fanggidae
Journal of Management Small and Medium Enterprises (SMEs) Vol 8 No 1 (2019): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v8i1.1419

Abstract

This research is explanatory research to explain the effect of segmentation and positioning ontourists' purchasing decisions on Rumah Makan Ayam Bakar Wong Solo Kupang. The variablesin this study are as follows: Independent Variables ; Segmentation (X1), Positioning (X2), andDependent Variable ; Purchase Decision (Y). The population of this study were tourists who boughtin Rumah Makan Ayam Bakar Wong Solo Kupang, with a sample of 97 respondents taken bypurposive sampling. Data collection techniques in this study used questionnaire and observationmethods. Test of the instrument using validity test, classical assumption test, and reliability test,and hypothesis testing using t test and f test. Data analysis techniques used descriptive statistics,multiple linear regression, and coefficient of determination. The data obtained is processed using theSPSS 20.0 for program. Keywords: Segmentation, Positioning, Purchasing Decisions
STRATEGI PENGEMBANGAN OBJEK WISATA ALAM GUNUNG FATULEU Calvin Antonio E Cornelis; Apriana H J Fanggidae; Tarsisius Timuneno
Journal of Management Small and Medium Enterprises (SMEs) Vol 8 No 1 (2019): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v8i1.1420

Abstract

The purpose of this study is to describe tourism development strategies in increasing visits to theMount Fatuleu Nature Tourism object. Research types used are Qualitative Descriptive Research,Where researchers intend to describe existing phenomena by analyzing and presenting systematicfacts to facilitate understanding and withdrawal conclusions. By using Qualitative Methods thenthe data obtained will be more complete, more profound, credible, and meaningful, so the researchobjectives can be achieved. The population in this study included all those who knew and hadvisited Mount Fatuleu Tourism Object in Kupang Regency. In this study, the sample wasadjusted to Roscoe's theory (in Sugiyono, 2007), that the sample size that was feasible in the studywas at least 30 to 500. In this study the method used to analyze was descriptive analysis method toanswer the driving and inhibiting factors development of the Gunung Fatuleu Tourism Object inKupang Regency. Whereas to answer the strategy of developing the Gunung Fatuleu TourismObject in Kupang Regency using a SWOT analysis. Keywords : Tourism Development
MANAJEMEN KEWIRAUSAHAAN BAGI WIRAUSAHA DI KOTA KUPANG Apriana H j Fanggidae
Journal of Management Small and Medium Enterprises (SMEs) Vol 11 No 1 (2020): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v11i1.2321

Abstract

The fundamental issue of every entrepreneur in Kupang is limited in its own capital, low labourskills, accounting and poor business management, lack of understanding of optimal inventories,limited market share, very limited business network and access to banking funding resources. Thereare a variety of reasons why it can happen: small businesses are not burdened by the demands ofshareholders who always want to dictate the management of business run, family members want tosacrifice short-term profits to gain long-term benefits, the level of flexibility of entrepreneurial torespond to challenges and opportunities without many obstacles, entrepreneurial can also convey animage of stability and provide continuity for customers Keywords : Management, Enterprenuership
Co-Authors Andrias Umbu Tuku Anabuni Calvin Antonio E Cornelis Iis Indriyarti D Kiwang Marianus Saldanha Neno Petrus E de Rosari Tarsisius Timuneno