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All Journal Jurnal Biologi Tropis Jurnal Pengabdian Magister Pendidikan IPA Jurnal Hexagro
Whisnu Febry Afrianto
Ecosystem and Biodiversity Indonesia (Ecosbio Indonesia)
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology

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Journal : Jurnal Hexagro

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DO NOT JUDGE THESE POTATOES BY IT PEEL:: Urban Consumers’ Perceptions of Imperfect Produce Whisnu Febry Afrianto; Budiyoko Budiyoko
Jurnal Hexagro Vol. 6 No. 1 (2022): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v6i1.859

Abstract

Even though these products have the same nutritional content, imperfect vegetable and fruit products are often ignored and discarded by consumers. This condition has resulted in an increasing problem of food loss and food waste, from the producer to the consumer level. This paper aimed to investigate consumer perceptions of imperfect vegetable products. The research design used two approaches, such as (1) hedonic test experiments and (2) group discussion forums (FGD). The participants were urban people who were living in Jakarta. Participants assessed the level of preference (hedonic) on color, aroma, texture, and taste. Potatoes used in this study were (Sample 1) potatoes grade A and (Sample 2) potatoes grade B. Potatoes sample 1 has a good shape, size, and only a minor blemish level. In contrast, potatoes sample 2 has a smaller size, not good condition, and blemish level. Investigation through the Mann-Whitney test showed that all parameters were not significantly different (p<0.05) for all variables. This indicated that consumers could accept imperfect produce. However, in terms of consumer behavior, cosmetics and appearance products are considered in choosing potatoes.  
Co-Authors Budiyoko Budiyoko Rindang Diannita Rivandi Pranandita Putra Rivandi Pranandita Putra Susanti Indriya Wati Taufiq Hidayatullah Yasri Syarifatul Aini