Article Per Year (5 Year)
p-Index From 2019 - 2024
0.888
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management Akrab Juara : Jurnal Ilmu-ilmu Sosial
Seska Gampu
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Mirai Management

 1 
Marketing Plan For Boosting Sales Betty Rahayu; Fitriyah Astri; Heny Herawati; Seska Gampu; Nita L. Ssalam
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4919

Abstract

The purpose of this study is to learn more about marketing tactics used to boost sales at CoffeePurnama. The research approach is a sort of qualitative inquiry that makes use of descriptive qualitative methods. This study directly observes important informants and informants through observations, interviews, documentation, and focus group discussions (FGDs). The findings of this study suggest that Coffee Purnama's marketing strategy is sound because Purnama Coffeee has the advantages and potential to compete with its rivals in the market today. One such opportunity is to develop product innovations. On the down side, though, the full moon Coffeee also contains risks and flaws that could cause it to fail. Purnama Coffeee's threats and weaknesses are inconsistent open sticks, poor promotions, and insufficient locations. This danger served as a catalyst for CoffeePurnama to increase the next aim. According to the current plan, it is most effective to keep promoting CoffeePurnamayang in areas where this strategy can make the most of its advantages and opportunities. Keywoard: Marketing Strategy; Sales
Co-Authors Betty Rahayu Fitriyah Astri Heny Herawati Nita L. Ssalam