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All Journal Syntax Literate : Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EQIEN - JURNAL EKONOMI DAN BISNIS Journal Of Management Science (JMAS) BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Business Analytics (IJBA)
Melitina Tecoalu
Universitas Kristen Krida Wacana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

 1 
Minat Beli Memediasi Pengaruh E-Service Quality Dan Promosi Terhadap Keputusan Pembelian Di Shopee (Studi Kasus Pada Mahasiswa Manajemen Ukrida 2017) Melitina Tecoalu; Kelvin Yonathan; Hery Winoto Tj
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 1 (2021): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.2596

Abstract

Technological developments support an increase in online buying and selling activities in marketplaces that have turned conventional transactions into digital ones. The quality of services and promotions offered have also turned digital. The purpose of this study was to examine the effect of e-service quality and promotion on purchasing decisions at Shopee which are mediated by purchase intention. By using a sample of 60 students of the 2017 UKRIDA Management Departement with a purposive sampling technique. The data analysis technique used in this research is Structural Equation Modeling (SEM) using the SmartPLS version 3.0 software. The results obtained in this study indicate that there is an effect of e-service quality on purchasing decisions and purchase intentions, while promotion has no effect on purchasing decisions. Meanwhile, mediation of purchase intention strengthens the influence of e-service quality and promotion on purchasing decisions. Keywords: e-service quality, promotion, purchasing decisions, purchase intention
Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Brand Image Dan Harga Terhadap Minat Beli Ulang Hery Winoto TJ; Melitina Tecoalu; Ferryday Ferryday
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.3341

Abstract

Semakin berkembangnya teknologi pada industri otomotif menumbuhkan keanekaragaman merek dan tipe mobil saat ini. Hal ini mengakibatkan terjadinya persaingan diantara perusahaan mobil untuk dapat menarik konsumen agar menggunakan produknya bahkan hingga pelanggannya melakukan pembelian ulang. Produsen juga perlu memahami perilaku konsumen terhadap produk atau merek yang ada di pasar, selanjutnya perlu dilakukan berbagai cara untuk membuat konsumen tertarik terhadap produk yang dihasilkan karena preferensi dan sikap terhadap obyek setiap orang berbeda. Penelitian ini dilakukan di dealer mobil Honda Banjarbaru Kalsel yang merupakan salah satu dealer mobil Honda di Kalimantan Selatan yang mengalami penurunan penjualan dampak pandemic covid-19. Tujuan dari dilakukannya penelitian ini untuk menguji peran dari kepuasan pelanggan dalam memediasi pengaruh brand image dan harga terjadap minat beli ulang. Penelitian ini dilakukan dengan metode Simple Random Sampling. Hasil analisis menyimpulkan brand image berpengaruh positif dan signifikan terhadap minat beli ulang. Harga berpengaruh positif dan signifikan terhadap minat beli ulang. Brand image berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap minat beli ulang. Kepuasan pelanggan memediasi antara brand image dan minat beli ulang adalah berpengaruh signifikan. Kata Kunci: Brand image, Harga, Kepuasan Pelanggan, Minat Beli Ulang.
Co-Authors Aily Catalya Christina Cantika Ferryday Ferryday Hery Winoto TJ Irene Putri Jauri Jonathan Victorya Kelvin Yonathan Lionarto Lionarto Perdana Putera Soegeng Wahyoedi Susy Susy Wani Gunardi