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All Journal Syntax Literate : Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EQIEN - JURNAL EKONOMI DAN BISNIS Journal Of Management Science (JMAS) BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Business Analytics (IJBA)
Melitina Tecoalu
Universitas Kristen Krida Wacana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Journal of Management and Bussines (JOMB)

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Harga dan Kualitas Produk terhadap Keputusan Pembelian Mobil yang Dimediasi Kepuasan Konsumen Lionarto Lionarto; Melitina Tecoalu; Soegeng Wahyoedi
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3709

Abstract

This study aims to determine the effect of price and product quality on car buying decisions mediated by consumer satisfaction. This research method is quantitative research with 100 respondents spread across DKI Jakarta. Data processing using SMARTPLS 3.3 data processing. The results showed that the results of the T test were, a) the price variable on consumer satisfaction had a statistical t value of 1.052 < 1.96 and p-value 0.294 > 0.05; b) product quality variable on consumer satisfaction has a statistical t value of 6.457 > 1.96 and p-value 0.000 < 0.05; c) the price variable on consumer purchasing decisions has a t-statistic value of 2.698 > 1.96 and a p-value of 0.007 < 0.05; d) the product quality variable on consumer purchasing decisions has a t-statistical value of 2.796 > 1.96 and p-value 0.005 < 0.05; e) the variable of consumer satisfaction with purchasing decisions has a t-statistical value of 3.471 > 1.96 and a p-value of 0.001 < 0.05; f) the price variable on purchasing decisions with consumer satisfaction as a mediating variable has a statistical t value of 1.051 < 1.96 and p-value 0.294 > 0.05; g) the experiential marketing variable on repurchase intention with consumer satisfaction as a mediating variable has a statistical t-value of 2.669 > 1.96 and a p-value of 0.008 < 0.05. In conclusion, there are two variables that have no significant effect, namely the price variable on consumer satisfaction and the price variable on consumer decisions mediated by consumer satisfaction. While other variables have a significant effect, namely, a) product quality on consumer satisfaction; b) prices on consumer purchasing decisions; c) product quality on consumer purchasing decisions; d) consumer satisfaction with purchasing decisions; e) experiential marketing on repurchase intention with consumer satisfaction as a mediating variable. Keywords: Price, Consumer Satisfaction, Purchase Decision, Product Quality
Co-Authors Aily Catalya Christina Cantika Ferryday Ferryday Hery Winoto TJ Irene Putri Jauri Jonathan Victorya Kelvin Yonathan Lionarto Lionarto Perdana Putera Soegeng Wahyoedi Susy Susy Wani Gunardi