Article Per Year (5 Year)
p-Index From 2019 - 2024
2.504
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Akuntansi dan Humanika Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Analisa Akuntansi dan Perpajakan DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Journal of Accounting Auditing and Business JIAI (Jurnal Ilmiah Akuntansi Indonesia) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Journal of Tourism Economics and Policy Wiga : Jurnal Penelitian Ilmu Ekonomi Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Jurnal Mahasiswa Entrepreneur West Science Journal Economic and Entrepreneurship West Science Accounting and Finance Pubmedia Social Sciences and Humanities
Riyanto Setiawan Suharsono
Universitas Muhammadiyah Jember
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Physics Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

 1 
STRATEGI BERTAHAN BRAND "APPLE" DIMASA PANDEMI COVID19 DAN PENERAPANNYA PADA UMKM DI KOTA MALANG SEBAGAI UPAYA KEBERLANGSUNGAN USAHA Dwi Dayanti Oktavia; Riyanto Setiawan Suharsono
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.257 KB) | DOI: 10.32670/fairvalue.v4i8.1177

Abstract

This research was conducted to find out the survival strategy used by Apple during the Covid-19 pandemic so that it can answer what MSME actors can do to be able to maintain their business in the midst of the Covid-19 Pandemic that hit the world. The research method used is the research method used in this study is a qualitative analysis with exploratory steps with participatory observation techniques. Sources of data used are primary data in the form of observations and secondary data in the form of data collected, processed and presented by other parties in the form of books and results of previous research related to MSMEs. Respondents or informants in this study are infinite. The results of this study indicate that the survival strategy carried out by the "Apple" Brand, namely innovation, can be applied to MSMEs in Malang City and has a very good impact on business continuity during the Covid 19 Pandemic Period.
Co-Authors Achmad Syahfrudin Zulkarnnaeni Agustina Eka Saputri Asep Dana SAPUTRA Asep Dana Saputra Ayu Rahmawati Ayu Widia Lestari Bagas Tegar Laksana Choirun Ni’matus Sa’diyah Dino Angga**, Budi Santoso* Dwi Dayanti Oktavia Firstia Nurlaili Khairunnisa Melda Kusuma Wardani Naely Azhad Norita Citra Yuliartati Norita Citra Yuliarti, Norita Citra Nur Da'iyah Hasanah Pratiwi Dwi Libriana Rendy Mirwan Aspirandi Rini Purnama Sari Risa Martha Muliasari Sa’diyah, Choirun Ni’matus Yulinartati Yulinartati