Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Jurnal Inovasi Bisnis (Inovbiz)
Yunelly Asra
Jurusan Administrasi Niaga Program Studi Administrasi Bisnis Politeknik Negeri Bengkalis
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Inovasi Bisnis (Inovbiz)

 1 
MODEL RANGSANG TANGGAPAN KONSUMEN MAHASISWA DI BENGKALIS Yunelly Asra
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.21

Abstract

Absract  :This  study  aims  to  determine  the  model  of  marketing  stimuli  for consumers teenagers, especially students in Bengkalis by the response they give the market encouragement that they received. Data collected in a non-probability sampling of 245 respondents with methods survey. Data collected through questionnaires  with  observational  techniques.  The  results  showed  that  the tendency of the responses given to the marketing stimuli is low. This is caused they are already accustomed to stimuli that exist today , they will be difficult to accept when there are new stimuli. Keywords: Marketing Stimuli, Consumer Response
Co-Authors