Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Jurnal Inovasi Bisnis (Inovbiz)
Riszky Ramadhan Nourlette
Prodi Administrasi Bisnis Terapan Politeknik Negeri Batam Batam Centre, Jl Ahmad Yani Kepulauan Riau 29461 Telepon (0778) 469856
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Inovasi Bisnis (Inovbiz)

 1 
PENENTUAN STRATEGI DENGAN PENDEKATAN ANALISIS SWOT PADA HOTEL NONGSA POINT MARINA & RESORT DALAM MENGHADAPI PERSAINGAN BISNIS Riszky Ramadhan Nourlette; Shinta Wahyu Hati
Inovbiz: Jurnal Inovasi Bisnis Vol 5, No 1 (2017)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.369 KB) | DOI: 10.35314/inovbiz.v5i1.174

Abstract

Abstract :This study aimed to determine the external and internal condition of Nongsa Point Marina & Resort Hotel as the basis of defining a strategy to face the competition. The method used in this study is qualitative descriptive approach.   Primary and secondary data is processed to gather information about  the  strengths  and  weaknesses  and  the  opportunities  and  threats  of Nongsa  Point  Marina  &  Resort  Hotel.  The  result  of  this  study  is  the competitive strategy which must be applied is market penetration. This result is obtained through a series of processes from SWOT Analysis which is started from analyzing the internal and external factors until defining a strategy with QSPM matrix. Keywords: Hotel, SWOT Analysis, QSPM Matrix
Co-Authors Shinta Wahyu Hati