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All Journal Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Muhammad Amsal Sahban
STIM Lasharan Jaya Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis

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Consumers’ Healthy Lifestyle: Does It Matter For The Consumption Pattern Of Healthy Food? Farouk Djermani; Yaty Sulaiman; Nik Kamariah Nik Mat; Muhammad Amsal Sahban
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 5 No. 1 (2020): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v5i1.117

Abstract

Unhealthy food consumption has been linked to the risk of many diseases such as non-communicable disease and obesity. The objective of this paper is to identify the influencing factors that determine the consumption patterns of healthy food among academician in the northern part of Malaysia and its causal relationships using a theoretical model based on the Stimuli’s organism response theory. A quantitative research design approach was selected where the questionnaire was formulated for primary data collection Data were collected from 360 respondents in Malaysia by using systematic random sampling and subjected to Smart PLS analysis. The proposed model fits the data well by having good validity and reliability. The results revealed that the consumer healthy lifestyle fully mediated the relationship between promotion, place and the consumption pattern of healthy food. Finally, implications and recommendations of these findings are discussed.
Perceived Risk and Theory of Planned Behaviour Imran Arshad; Irma Tayasri; Loh Chik Im; Muhammad Amsal Sahban
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 6 No. 1 (2021): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v6i1.136

Abstract

The purpose of this paper is to determine the investment intentions of individual investors using social psychological perspective. This research incorporates perceived risk as an additional variable (attitude) in the existing theory of planned behaviour (TPB) framework. Given the nature of this study, a quantitative approach with cross-sectional survey has been used in order to furnish some empirical evidence on investment intentions of individual investors. Where data from 548 potential investors was collected using a simple random technique and respondents were asked on their perceived risk, subjective norms and perceived behavioural control aspects with the help of well-established scales. The collected data was analysed using structural equation modelling technique with the help of SmartPLS 3.2.7. Perceived risk has a negative influence on the investment intentions of individual investors. On the other hand, subjective norm and perceived behavioural control have a positive influence on the investment intentions of individual investors. The current research is first of its kind which includes perceived risk is used as an attitudinal factor to test in the theory of planned behaviour. This study further confirmed that not only perceived risk but the subjective norm and perceived behavioural control influence the investment intentions of individual investors
Co-Authors Farouk Djermani Imran Arshad Irma Tayasri Loh Chik Im Nik Kamariah Nik Mat Yaty Sulaiman