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All Journal Fokus Ekonomi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JFRES: Journal of Fiscal And Regional Economy Studies ACE : Accounting Research Journal
Anik Wuriasih
Universitas Papua
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Journal : JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)

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STRATEGI PENGEMBANGAN USAHA KECIL DAN MENENGAH DI KABUPATEN MANOKWARI Jein Sriana Toyib; Anik Wuriasih; Ted Matheus Suruan
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 4 (2018): JMM November 2018
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.835 KB) | DOI: 10.29303/jmm.v7i4.363

Abstract

Development strategies for small and medium enterprises in Manokwari Regency.Globally, the economic actors should be able to strengthen the capability during the ASEAN Economic Community including small and medium business actors.  Therefore, this paper was intended to analyse and develop the strategies to enhance the capacity of small and medium enterprises in Manokwari Regency.  The primary data concerning the strengths, weaknesses, opportunities, and threats of 50 small and medium enterprises were obtained systematically by implementing questionnaires and direct interviews to apply the SWOT analysis.  The results revealed that the proper strategies were the growth strategy, market and product development, and market penetration.Persaingan yang ketat antara pelaku ekonomi termaksud pelaku usaha kecil dan menengah merupakan tantangan yang harus dihadapi dalam era Masyarakat Ekonomi Asean. Tujuan penelitian ini untuk menyusun strategi pengembangan usaha kecil dan menengah di Kabupaten Manokwari. Penelitian ini adalah penelitian kualitatif, dengan metode penelitian deskriptif. Populasi penelitian adalah seluruh usaha kecil menengah yang tercatat di Dinas Koperasi dan UKM Kabupaten Manokwari. Sampel penelitian berjumlah 50 UKM. Data dikumpulkan melalui melalui penyebaran kuisoner dan wawancara langsung terhadap usaha kecil dan menengah. Tehnik analisis data dengan mengunakan analisis deskriptif dan analisis SWOT untuk melihat strategi yang tepat bagi pengembangan usaha kecil dan menengah di Kabupaten Manokwari.Keywords : Growth strategy, market and product development, and market penetration 
Co-Authors Alvany T. Wanma Camelia Lusandri Numberi Desirianingsih Haryati Parastri Etik Wahyuni Firdayanti Abdul Gani Herwisma Situmorang Jein Sriana Toyib Mona Permatasari Mokodompit Syarifuddin Ted Matheus Suruan Verawati Simanjuntak Virlitha G. B. Orisu Yomima D Salamuk