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All Journal Journal on Education Jurnal Mantik Jurnal Pasar Modal dan Bisnis International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Community Service (IJCS) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Lex Stricta : Jurnal Ilmu Hukum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia
Cahyadi, Willy
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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Journal : International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)

 1 
THE EFFECT OF EXPERIENTIAL MARKETING AND STORE ATMOSPHERE ON CUSTOMER LOYALTY (STUDY ON TM 100 COFFEE CUSTOMERS) Cahyadi, Willy
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.65 KB) | DOI: 10.54443/ihert.v2i.14

Abstract

This study aims to determine the effect of experiential marketing and store atmosphere on customer loyalty (study on TM 100 coffee customers). This type of research is quantitative research with an associative approach, that is, the relationship between two or more variables. This study used a sampling technique using the slovin formula with an error rate of 10%. The number of samples taken was 75 respondents who were consumers of TM 100 Coffee. The test equipment used is instrument test, classical assumption test, and hypothesis test. The results of this study show that the experiential marketing variable (X1) has no partial effect on customer loyalty (Y) in TM 100 Coffee. The store atmosphere variable (X2) partially affects customer loyalty (Y) on TM 100 Coffee.
THE INFLUENCE OF PRINCIPAL COMPENSATION AND LEADERSHIP ON TEACHER PERFORMANCE AT STATE 5 JUNIOR HIGH SCHOOL (SMP) HIGH CLUB CITY WITH WORK MOTIVATION AS INTERVENING VARIABLES CAHYADI, WILLY
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.613 KB) | DOI: 10.54443/ihert.v2i.20

Abstract

This study aims to determine the effect of compensation and leadership on teacher performance through work motivation as an intervening variable at SMP Negeri 5 Tebing Tinggi. The research method used is a quantitative method using SPSS version 25.00. The data collected from the results of distributing questionnaires to teachers of SMPN 5 Tebing Tinggi were 39 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination (R2) analysis, hypothesis testing, namely T test and path analysis. The results of SPSS in this study are the Leadership variable (X1) has no effect on the work motivation variable (Z),
ANALYSIS OF RETAIL BUSINESS MARKETING STRATEGIES IN ALFAMART JALANAN TEBING TINGGI CAHYADI, WILLY
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 2 (2020): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.852 KB) | DOI: 10.54443/ihert.v2i.27

Abstract

Retail business is a marketing activity to meet the needs of individuals, families, households, where they are the final consumers. The problems studied in this thesis are about the Retail Business Marketing Strategy at Alfamart Jalan Darat Tebing Tinggi, how is the Retail Business Marketing Strategy at Alfamart Jalan Darat Tebing Tinggi. This study aims to analyze the Retail Business Marketing Strategy at Alfamart Jalan Darat Tebing Tinggi. This research uses descriptive research type by using qualitative descriptive method. then the data collection technique in which the researcher uses observations, interviews, informants, documentation and literature studies. And the analysis in this study uses data collection analysis methods,
Co-Authors Bobby Hartanto Cahyadi, Lukieto Dedy Dwi Arseto Didik Gunawan Didik Gunawan Doran Saragih Ferawati Artauli Hasibuan Mangasi Sinurat Masnun Sari Maya Puspa Rivanita Muhammad Rizvy Qaswieny Rizki suci Ramadhani Rosmiati Kristin Rusmewahni Rusmewahni Sinaga, Sahat Yulia Putri Tio