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All Journal Journal of Business Strategy and Execution Binus Business Review
Harly Toindo
Bina Nusantara University
Economics, Econometrics & Finance

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Peran Minat Pembelian Konsumen sebagai Mediasi Kualitas Produkterhadap Keputusan Pembelian pada Perusahaan Kue Ari Adriansyah, Muhammad; Aryanto, Rudy; Toindo, Harly; Agusthina, Shirley
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1125

Abstract

Cookie companies are demanded to improve their product quality, product quality is one of the important things. Because with a good product quality, it will deliver purchase intention; with the intention earned by customer, it will also deliver the purchase decision process. The purpose of this research is to analyse the effect of product quality towards purchase intention and its impact on the purchase decision process. The method used in this research is descriptive-associative, with Path Analysis. Questionnaires were distributed to J&C Cookies’ consumers. The findings of this research show that the product quality gives a big influence to customer’s purchase intention and gives a big and positive impact on purchase decision process of J&C Cookies’ customers.
Tingkat Keberhasilan Implementasi Enterprise Resources Planning di BUMN Sektor Manufaktur di Indonesia Simamora, Bachtiar H.; Wicaksono, Kuspuji C.B.; Toindo, Harly; Rudi, Rudi
Binus Business Review Vol 6, No 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.968

Abstract

Implementation of the Enterprise Resource Planning (ERP) is an investment that does not appear in an organization. Indonesia State-Owned Enterprise, in particular manufacturing sector that have the leeway and autonomy to do ERP investments in supporting the achievement of its vision and mission. The World Economic Forum, put Indonesia on a ranking of 82 among the countries in the world in ICT utilization. This research aimed to test how big the investment that has been implanted in the area of information technology in the manufacturing sector, State-Owned Enterprises and the extent of the investment for the competitiveness of the company as well as its contribution to the wind of change on the manufactures business in Indonesia. This research was conducted to explore the performance of ERP implementation project. ERP implementation success rates seen from aspect of project management, determination of critical elements of urgency and contextual factors. The result is that all independent variables influence significantly to the success of the implementation of ERP of SOE’s manufactures. The greatest contribution to the success of such in sequence is an element of urgency determination of critical factors, a contextual factors, and management of the project.
RENEWAL STRATEGIES TO SUSTAIN PROFITABLE GROWTH IN PT. ADIRA DINAMIKA MULTI FINANCE, TBK (ADIRA FINANCE) Soeriaatmadja, Tubagus Hanafi; Toindo, Harly
Journal of Business Strategy and Execution Vol 2, No 2 (2010): Published on June 2010
Publisher : Bina Nusantara University

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Abstract

Profit and growth are the essence of a business. Without profit and growth, a company will not be able to survive in this rapid change and toughness in the industry. In order to keep it’s sustain profitable growth over its competitors in the industry, the company has build distinctive competencies in order to gain competitive advantages that favorable to its customers. These competitive advantages should also be maintained and changed if necessary according to the global trend and technology changing that impact to the business. Therefore, the company has to have renewal strategies to overcome challenges and win the market. The objective of the study is to capture how PT. Adira Dinamika Multi Finance, Tbk (Adira Finance) renews its strategies as an real example on how the theory of growth strategies written by Chakravarthy and Lorance in their book “Profit or Growth? Why you don’t have to choose” is applied. Research methodology applied is a combination of field research and desk research, where the primary data for this study gathered through interviews and justified by several supporting data which collected directly from the company.As a result of this study, the writer concludes that Adira Finance has been successfully renew its strategies from time to time and achieve tremendous sustain profitable growth for the period of 2001 – 2008. In order to sustain the company growth, Adira Finance has been performing the “protect and extend” strategy type as their main renewal strategy. Therefore, this study becomes an example of how that strategy could be applied in real business situation in Indonesia.
Co-Authors Bachtiar H. Simamora Kuspuji C.B. Wicaksono, Kuspuji C.B. Muhammad Ari Adriansyah, Muhammad Rudi Rudi Rudy Aryanto, Rudy Shirley Agusthina, Shirley Tubagus Hanafi Soeriaatmadja