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All Journal Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Journal of Economics and Management Scienties
Wila Farlina
STIA Adabiah Padang
Economics, Econometrics & Finance

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Journal : Journal of Economics and Management Scienties

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Analisis Strategi Bisnis UMKM melalui Pemanfaatan Media Sosial Tiktok Shop Meci Nilam Sari; Rika Septrizarty; Wila Farlina; Azmen Kahar; Agus Nurofik
Journal of Economics and Management Scienties Volume 5 No. 3, June 2023
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v5i3.18

Abstract

During the Covid-19 pandemic, it was a period where initially all business sectors experienced a decline, starting from turnover, creativity and innovation in products, packaging, and efforts to promote business development in Indonesia. MSMEs in the city o f Padang are starting to move into their business activities, which initially started as an offline shop/door to door, now they have turned into an online shop. Every business owner must do an online shop because of the impact of the pandemic. the times from day to day are always included in terms of business promotion by using the Tik Tok Shop for MSMEs in the city of Padang. With this convenience, consumers do not need to be tired of spending time, transportation money to shop at the market or mall because all products are provided in one Tiktok shop application and free shipping is delivered directly to consumers' homes.
Co-Authors Agus Nurofik Azmen Kahar Meci Nilam Sari Nadia Rika Septrizarty