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All Journal Journal on Education Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Journal of Economics and Management Scienties JURNAL RUANG HUKUM
Meci Nilam Sari
STIA Adabiah Padang
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan

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The Application of Digital Marketing in the Covid-19 Era in the Indonesian Muslim Entrepreneur Association (IPEMI PC Kuranji) Padang City Meci Nilam Sari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.410

Abstract

Covid-19 in Indonesia to date has had both positive and negative impacts on the economic sector, especially UMKM in Indonesia. Covid-19 has been felt significantly by Micro, Small and Medium Enterprises UMKM who are experiencing an economic crisis. The research was conducted on Indonesian Muslim women entrepreneurs (IPEMI PC Kuranji) and the impact of covid-19 is the decline in purchasing power of women entrepreneurs IPEMI PC Kuranji because 40% of them are still quoting in the offline world not online, therefore digital marketing is one of the efforts for achievement in improving the business that is more advanced in the future.
Co-Authors Agus Nurofik Azmen Kahar Dabitha Wise Maliha Nadia Nadia Angraini Rika Septrizarty Wila Farlina