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A Review Based on Young Adult Consumers' Perspective: What Should McCafe Indonesia Do? Lawrance, Lawrance; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Coffee Café Shop industry continued to show a positive trend. This case evidenced with the increasing number of players in the industry, it is not limited only for multinationals but also small local players. But, seems the coffee café companies still focus to target relatively similar consumers. Can be said that the market leader, Starbucks, has major influence on how competitors act. McCafe Indonesia, which is an initiative coffee cafe from McDonald's, will become an interesting research object considering its mother brand effect. Should McCafe targets similar consumers to Starbucks or other white space potential? Therefore, the authors are interested in doing research to map out how the consumers of coffee cafes in Indonesia today. Through a market mapping, hopefully new segment could be explored by McCafe.   Keywords:Segmentation, Positioning, McCafe, Starbucks, J.Co
Business Development to Increase Company Performance and Downstream for Nickel-Based Industry Emarson Singarimbun, Loi; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT Indonesia Morowali Industrial Park (IMIP) located in Morowali, Central Sulawesi, Indonesia and established in 2013. IMIP is a combination of an Indonesian company with companies from China, where products of IMIP will be exported to China. The Indonesian government made a policy that mining companies can no longer export raw materials from mining output, but the companies should downstream the raw materials if they want to export the results of its products. There are some problems in the PT. Indonesia Morowali Industrial Park (IMIP), including the effect of government regulation of the downstream of the mining, the impact of the construction of smelter in IMIP, strategies that must be implemented to improve the company's performance, strategy that must be built in relation to the downstream undertaken by the company, and priority should be taken based on the strategy that has been selected. Analytical hierarchy process is carried out to see the priority that should be done by the company in selecting alternative strategies. The factors that considered for every alternative are the factor of cost, time, and also the effectiveness of each strategy chosen. Companies do not have to implement all the strategies that have been planned simultaneously, but can execute a strategy according to which the main priorities toward a strategy that has the lowest priority.Keywords: IMIP, Business Development, Analytical Hierarchy Process
Optimization of e-money and remittance service through cellular service business Syarief, Syachrial; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Inclusive Financial declaration by the Government of Indonesia since 2006 has been followed by an opportunity involvement of parties interested in developing digital financial services for the people of Indonesia. The aim of this thesis was to analyze the development opportunities of Indosat’s financial services with brand name “dompetku” can grow through cooperation with distribution channels that had been done for the distribution of mobile products to customers throughout Indonesia. As of the time of this paper, distribution line that has been used in the cellular business has not become an alternative choice of developing e-money services and remittances. By using several framework analysis approaches like PESTEL Analysis, Porter 5 Forces Analysis and SWOT Analysis, then set out the partnership business model through the Business Model Canvas. To gain a deeper understanding and focus on the issue of the development of digital financial services, the authors use qualitative methods or qualitative data collection. Advantages of this method are the ability to present a complete description related to personal experiences that relate to a particular problem. Generally this is done with interviews, open-ended questions, or focus on a group. There are several factors that can influence the development of these digital financial services. Continuous evaluation of the regulations that apply in encouraging the development of financial inclusive is the key to get successful development of Digital Financial Services. According to Bank Indonesia Regulation Number 16 of 2014, author recommends to utilize "pulses" agent distribution channels and a modern shopping network with more attractive business model. Various risk factors that may arise should be anticipated through the development of risk analysis and mitigation.  Keyword: digital financial service, financial inclusive, electronic money, e-money distribution channel, remittance.
Exploring wicked problems of coal price fluctuations on indonesia's economic sector: a system thinking approch Renna Ertanti, Susanna; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract . Substances related to coal mining management have always been a sensitive issue for stakeholders. Including when the issue of domestic coal pricing, it again became wicked problems for the government. This means that the steps governments have and will take to address this issue have the potential to bring both positive and negative effects together for all concerned. Coal prices become important to be managed properly, considering that coal is still one of the energy sources used in power plants, which in fact the community needs its utilization. Therefore, it is important to know the variables that are affected by coal price fluctuations. Causal diagram, with its feedback system, can be one of the tools to find solutions for future regulation designing on the price of coal. From the result of interrelation analysis of the variables modeled in the causal loop diagram, it can be concluded that the fluctuation of coal price has direct impact on coal royalty and coal mining investment, and an indirect impact on state revenue. As for the electricity subsidy, as long as there is government intervention in certain policy form, the effect of coal price fluctuation is not very significant. However, GDP obviously gives effect to national electricity consumption. Causes of potential problems in the future due to coal price fluctuations are the decline in coal prices (as well as coal production) causing two potential problems: the decrease in state revenues and investment in the coal mining subsector. Some actions, both preventive and contingent, are detailed in a potential problem analysis method popularized by Kepner-Tregoe, which includes government appeals to coal mining companies to optimize stripping ratios and heavy equipment reconditions, incentives for production contributions, eliminating export duties, as well as policies on the use of shared facilities.Keywords: coal price, systems thinking, wicked problem, electricity subsidy, coal royalty, causal loop diagram, potential problem analysis
Strategy of Managing A Globalizing Business - Weichai Engine Wei, Ding; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - After over 120 years development, diesel engine industry improves and changes people‘s daily life continuously. Although grows up to an diversified group company recently, China Weichai is insisting on the engine manufacturing as the core product and business, which faces fierce competition in domestic market and strives to globalize development. Globalization can increase market size, enhance a product’s growth potential and optimize the location of value-chain activities. Weichai has drawbacks of late start, technology gap, strategic plan, cross culture and shortage of talents on the globalizing way. What's the direction and how to realize the international movement is an urgent question need to be solved. There are a large range of theories that embed international business world. OLI model includes three dimensions of ownership, location and internationalization advantages. It is the most complete theory until now to explain the internationalization directions. It concretes several steps of internationalization process that each company must comply in order to invest abroad properly. EPG Model is another international business framework, including ethnocentric, polycentric and geocentric three approaches. After the analysis of economy situation, risk and regulation, as well as the engine market performance and capacity, Weichai has more confidence of involving exporting, licensing and FDI activities. Ethnocentric approach will be a suitable globalization strategy to Weichai. Start with reorganization, market research, quality consistence improvement, service and spare parts networks, global branding and overseas talents recruitment, Weichai engine globalization strategy can be implemented in future.Key words: Business strategy, Internationalization, OLI model, EPG model
IDENTIFYING THE FUTURE DIRECTION OF BUSINESS UNITS TO SUPPORT EXPANSION PLAN OF PT MATAHARI PUTRA PRIMA, TBK Andre Siswanto, Yudie; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract â??  PT Matahari Putra Prima Tbk, or which can be shortened to PT.MPPA has four business units with many formats, consisting of, Hypermart, Foodmart, Boston Health Beauty and the last, the newest is Smart Club. Since formally established in 1986 to date, PT MPPA highly dependent sources of his income from Hypermart, considering that more than 50% of its revenue comes from Hypermart. Given Indonesia is one country with a very large number of people supported by the Indonesian population birth rate of 1.49 percent per year, and with a population that would require a lot of consumption in an effort to survive for life, on the other hand, despite economic slowdown in 2015, 2016 APRINDO optimistic in the retail industry will grow 12%, another survey of customary international survey agency, Kantar World panel Indonesia stated even though the economy is currently slow down, level of consumption or fast moving consumer goods (FMCG) still experienced a growth of 15 percent.Along with the birth rate, the prediction APRINDO, the growth rate of consumption, and investment plans by Lippo Group to expand market share, the PT MPPA should identify which business units are well worth the investment in the future to support the company's plans to become a market leader in the retail sector. The identification is done by using GE matrix - McKinsey consisting of nine areas by grouping each business based on market conditions and the strength of a business units. This tools then also used to analyze the condition of each business unit today and the identification of the future direction of each business unit which exists. From this direction it will be known that the business units which are included into the group grow and feasible for investment Keywords: Birth rate, Consumption rate, Investment, Matrix GE McKinsey
ARE COMMUNICATION STRATEGIES FREQUENTLY USED IN SPEAKING CLASS? Wicaksono, Agung
English Teaching Journal Vol 2, No 2 (2014)
Publisher : English Teaching Journal

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Communication strategy is the way to help the speakers when facing difficulties in communication using English as a second language. This case study, at the first year students of English Department, aims to know the most frequent students’ strategies to communicate in speaking activity in speaking class. It is  found that thirteen communication strategies were used by the students in speaking English class, but not all of the communication strategies were used in every conversation, but only certain communication strategy was used. It depends on  the materials difficulties. Furhermore, the most frequent  communication strategies is stalling or time gaining strategy. As they need some time to think and then continue talking after they find the right words they need to communicate. This findings is in line with the propossed theory stated that communication strategy is defined as a systematic technique employed by a speaker to express his or her meaning when facing certain difficulties in communication.
Marketing strategy analysis to optimize lemigas assets as blu (public service agent) case study: lobp lemigas Julois Pakpahan, Henry; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract – This research was conducted based on the low acceptance of technological services from Lube Oil Blending Plant (LOBP) LEMIGAS as a government assets under Research and Development Center for Oil and Gas Technology “LEMIGAS”. In the year of 2017 LOBP LEMIGAS only worked 187,000 liters per year, while the maximum capacity that can be done by LOBP LEMIGAS is 10,000 tons/year. This means that the acceptance of LOBP LEMIGAS technology services in 2017 only reached 2.3% of the maximum production capacity. In addition, LEMIGAS as a Public Service Agency (BLU) is required to increase its revenue because the State Budget (APBN) for Research and Development will decrease every year. The issued of finance minister's regulation number 136 / PMK.05/2016 concerning the management of Public Service Agency (BLU) assets has opened up more opportunities to optimize LOBP LEMIGAS. The purpose of this study is to analyze the internal and external conditions of LOBP LEMIGAS. Furthermore, analyze the things that are a barrier to the development of LOBP LEMIGAS, and formulate the right marketing strategy. This study uses qualitative methods, where primary data is obtained from interviews with parties related to LOBP. While secondary data is obtained through a literature study. The results of the analysis of this research indicate that the current LOBP LEMIGAS expansion has proceeded well, but it is necessary to improve the marketing strategy so that the utilization of LOBP LEMIGAS assets can be optimized.Keywords: LOBP, BLU, Assets, Opportunities, Marketing strategy
Pengaruh Air Laut pada Perawatan (Curing) Beton Terhadap Kuat Tekan dan Absorpsi Beton dengan Variasi Faktor Air Semen dan Durasi Perawatan Syamsuddin, Ristinah; Wicaksono, Agung; M, Fauzan Fazairin
Rekayasa Sipil Vol 5, No 2 (2011)
Publisher : Department of Civil Engineering, Faculty of Engineering, University of Brawijaya

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Dalam proses pembuatan bangunan di daerah pantai, kontak dengan air laut terkadang tidak dapat dihindari. Air laut sendiri memiliki kandungan garam yang tinggi yang dapat menggerogoti kekuatan dan keawetan beton. Hal ini disebabkan klorida (Cl) yang terdapat pada air laut yang merupakan garam yang bersifat agresif terhadap bahan lain, termasuk beton. Pada penelitian ini akan dibahas tentang pengaruh air laut terhadap kuat tekan dan absorpsi pada beton pada masa perawatan selama 28 hari dengan berbagai durasi sentuhan dengan air laut. Hal ini karena kontak dengan air laut tidak hanya terjadi pada saat beton sudah jadi, namun juga pada saat perawatannya (curing). Dalam penelitian ini digunakan benda uji beton dengan variasi faktor air semen 0,45; 0,50; 0,55 serta variasi durasi curing air laut selama 1 hari, 2 hari, 3 hari dan curing air bersih selama 3 hari. Tiap variasi diberikan uji tekan setelah beton berumur 28 hari. Untuk mengukur kedalaman absorpsi air laut yang telah diberi pewarna pada pecahan benda uji dengan menggunakan crack detector. Dari hasil penelitian menunjukkan bahwa variasi faktor air semen 0,45 ; 0,50; dan 0,55 memberikan perbedaan pengaruh yang signifikan terhadap kuat tekan beton baik dengan perawatan air laut maupun air bersih sedangkan variasi durasi curing dengan air laut selama 1 hari, 2 hari, dan 3 hari tidak memberikan perbedaan pengaruh yang signifikan terhadap kuat tekan beton. Absorpsi yang terjadi pada beton dipengaruhi oleh variasi durasi curing air laut dan variasi faktor air semen, semakin lama masa curing dan semakin besar faktor air semen maka semakin besar pula absorpsi yang terjadi. 
The Impact of Brand Advertising with Celebrity Endorsement in Retail Industry on Indonesia Consumer Behavior Fadhillah, Hannah; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract –  Indonesians market are believed to have great opportunity, the population is young, growing and rapidly urbanizing, making it one of the fastest-growing consumer markets in the world. Indonesian retail industry has become more competitive and many brands are competing to attract consumers through advertising. Consumers are exposed with so many advertising and each brands need to compete to gain their intention. Many brands in Indonesia have used celebrity endorsement as one way to promote their products, especially in retail industry. The research was conducted by data analysis utilizing the result of in-depth interview and questionnaire. The author attempted to find correlation between brand advertising with celebrity endorsement and consumer behavior, to assure and create solutions through marketing strategies that would be done by the retail company, both in order to improve the performance of the company's current condition and future business development. The results are brand advertising with celebrity endorsement effect consumer in identifying the brand or product, influence consumers’ perceptions and thought about the brand or product in terms of image and performance and influence the consumer to purchase the product. Marketers need to choose the celebrity to present their brand carefully. The celebrity’s character should match with the brand personality and target audience. Marketers and retail companies can create the marketing strategy and consider brand advertising with celebrity endorsement. Further research to focus in each product category level of retail industry need to be covered.Keywords: Marketing, Brand, Advertising, Celebrity Endorsement, Consumer Behavior
Co-Authors . Suprapto A.A. Ketut Agung Cahyawan W Achmad Hidayatno Agung Murdani, Agung Ahmad Sutanto, Ahmad Aidya, Cut Fitri Andre Siswanto, Yudie Andreas V Bombong Anggraini, Citra Dewi Anh Dung Do Anwar Us, Kasful Ardana Hendratama Sardjono Ardhana, Hafis Vian Yudha Arif Budiman Syamra Badarudin, Luhung Dadang Soewargono David Bonggas Dedhi Udiyarsa Dhini Suryandari, Dhini Diani Nurhajati Edwin Widodo Eka Budhi Prasetya Emarson Singarimbun, Loi Eva Paramitha Widyanto, Eva Paramitha Fadhillah, Hannah Fanani, Yazid Fauzan Fazairin M Fikri, Rijalul Galura Teja Utama, Raden Islami, Dian Jannatulloh, Sofiah Rizki Julois Pakpahan, Henry Kencanawati, Dewi Khoiriyah Khoiriyah Kuntoro Mangkusubroto Kurnia, Raden Hayuningtyas Putrinda Lawrance Lawrance Margaretta Septyani Ariesta, Margaretta Septyani Mohamad Toha Mohammad Rizal, Mohammad Mulianto, Budi Novela, Novela Pratama, Muhammad Rayhan Kurnia Puji P A, Mahendra Putri, Maria Gabriela Nawang R. Rizal Isnanto Raden Cahyo Adhi Nugroho, Raden Cahyo Adhi Raissa Listy Almanda, Raissa Listy Renna Ertanti, Susanna Ristinah Syamsuddin Riwayatiningsih, Rika Saekhun Naim Safitri, Isti Farin Oktafia Saqila, Shofia Ainun Saraswaty, Rina Satrio Wibisono, Rizky Ramadhani Selwa, Hendi Sherlly Maulana, Sherlly Sujonot, Fachrurizal Mahendra Sukayasa Sukayasa Sulistyani Sulistyani Syarief, Syachrial Utamakno, Lakon Wagistina, Satti Wedari, Kharisma Sri Wei, Ding Wibowo, J Ari Windu Adlis, Adria Yhonna Ferry, Yhonna Ying, Xie Yudit Oktanella, Yudit